Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

AUGUST 22, 2024

Deep dive into Maja Voje’s bestselling book Rating: 4.8 / 5 Where to buy : Amazon Maja Voje is the author of Go-To-Market Strategist , a comprehensive guide that helps businesses quickly achieve product-market fit. What is the Go-to-Market Strategy for AI Products?

Books 105

Books User Testing Analytic Tools Feedback Software 105

Userpilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Optimizing your marketing strategy to cut costs. Constantly perform market research to identify expansion opportunities.

Feedback Software 105

Feedback Software Research Software Analytic Tools User Testing 105

Roy Madden

JANUARY 29, 2021

Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels. Grow and lead the product marketing team.

Marketing 118

Marketing White Paper User Testing Customer Experience 118

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Webinar in Userpilot. Conducting market research.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Userpilot

JUNE 17, 2024

Customer Retention : Keep users engaged with continuous product value. Expansion : Drive growth through satisfied users advocating for the product. Let’s go over the steps to build a product-led strategy: Define your ideal user : Conduct market research and create user personas to design an effective product-led strategy.

Analytic Tools 103

Analytic Tools User Testing Onboarding KPIs Customer Experience 103

Userpilot

NOVEMBER 18, 2021

So if a manager were looking at project management software, they might experience the Aha Moment as early as the market research phase, but Activation would only come after they've assigned their first task to a team member. Rookie product marketers sometimes think that the Aha Moment is a one-and-done thing.

Analytic Tools 98

Analytic Tools Research Software Feedback Software User Testing 98

Userpilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

APRIL 1, 2022

To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. Product internationalization is a comprehensive process that builds a foundation for localization. Marketing strategy localization workflow. Set up a product localization team.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Userpilot

JUNE 18, 2024

TL;DR A product analyst is a professional who conducts product research , analyzes, and interprets such data to make accurate decisions about the product. Product analysis involves two major things: the product and the data. Explore broader data analysis topics with Product Alliance, DataCamp, and Tableau.

Data Visualization 52

Data Visualization Analytic Tools Product Research Research Software 52

Userpilot

AUGUST 19, 2024

This guide will provide you with a comprehensive overview of the path to becoming a successful product assistant. A product assistant in the SaaS industry supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. Event registration path Userpilot also uses the product-led approach to content marketing.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Userpilot

JUNE 30, 2024

Product launch manager’s main responsibilities There are many responsibilities that product launch managers must carry out because they sit at the center of every successful product pipeline. Product launch managers use primary and secondary sources to identify user problems worth solving.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 19, 2024

Get insights from books like “Crowdfunded” or “Product Entrepreneur” and learn actionable launch steps from “The Pocket Guide to Product Launches.” ” Stay updated with webinars from Userpilot Events, Product Launch Institute, or Go-to-Market Institute.

Product launches 52

Product launches Analytic Tools Research Software Data Visualization 52

Userpilot

JULY 24, 2024

They collaborate with various teams, create user stories, and ensure product features align with user expectations and business goals. Here’s a breakdown of your core responsibilities: Product Strategy Development : Assist in crafting and executing product strategies aligned with company goals and market needs.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Do your market research.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JUNE 30, 2024

Product manager’s main responsibilities Product managers are pivotal in guiding the development and success of software products. Below are the primary responsibilities: Product strategy and vision : Define and communicate a clear product vision and strategy aligned with business objectives.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 20, 2024

Network within the industry and stay up-to-date on trends by attending events and webinars. Associate Product Managers can leverage a variety of tools to excel in their roles: Userpilot offers insights into product usage and user behavior, while Monday.com aids in project management, etc. Read more on product strategy.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

JUNE 19, 2024

TL;DR A product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy, product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 28, 2024

Certification : Enhance your education with a specialized certification such as the Product Strategy certification offered by the Association of International Product Marketing and Management (AIPMM). Gain essential skills : You need to work on your soft and hard skills to make a great product strategist.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 12, 2024

Conduct thorough market research : Analyze your target audience, competitors, and industry trends. Gather insights to validate product-market fit, identify unique selling points, and refine your go-to-market strategy. Prioritize user feedback and testing : Involve users throughout the product development process.

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

Userpilot

AUGUST 17, 2024

A product coordinator acts as a liaison between development, marketing, and sales teams to streamline communication and ensure that the product meets both market needs and company objectives. Manage Customer Feedback : Gather and incorporate feedback from users to refine the product.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

JUNE 27, 2024

The product analyst provides clear and actionable insights to stakeholders about the product and enables them to make data-driven product decisions. Collection of customer feedback : A product analyst gathers customer feedback via in-depth one-on-one interviews, surveys for a focus group, or even opinion polls.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

AUGUST 19, 2024

A head of product defines product strategy , sets the product vision, and ensures the successful execution of product initiatives. To excel, leverage resources like books (e.g., “Inspired”), webinars (Userpilot Events, Product School), blogs (Userpilot Blog, SVPG Blog), and podcasts (Lenny’s Podcast).

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. This will clue you in on which colors, designs, and language your users respond to.

Data Visualization 105

Data Visualization Analytic Tools User Testing Research Software 105

Userpilot

JUNE 19, 2024

Dive into growth strategies with “Product-Led Growth” and learn to lead with “Leaders Eat Last.” Product manager’s main responsibilities Product managers are pivotal in guiding the development and success of software products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 21, 2024

Improved personalization Many companies struggle to deliver targeted product marketing messages. The initial investment to build your own solution may seem expensive, but it will lead to long-term cost savings because you can improve your ROI on marketing campaigns and product development. How, you ask?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

JUNE 27, 2024

Product strategist’s main responsibilities A Product Strategist is responsible for the high-level planning of a product’s vision and strategies. Conduct market research : A product strategist dives deep into market trends, competitor analysis , and user behavior to identify untapped opportunities.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 17, 2024

Webinars : Learn from the best with Userpilot Events on user acquisition strategies, feature adoption, and user engagement. Consider premium webinars from Product School or Mind the Product for in-depth user acquisition and growth marketing insights. It’s among the best resources for industry specialists.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

Userpilot

AUGUST 28, 2024

Coordinate Cross-Functional Teams : Ensure seamless communication and collaboration between development, marketing, sales, and customer support teams. Conduct Market Research : Conduct thorough market research to identify emerging trends, market gaps, and potential product opportunities.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

AUGUST 28, 2024

TL;DR A head of product is a leadership role responsible for overseeing the development and management of a product or a portfolio of products, playing a crucial role in defining the product strategy, setting the product vision , and ensuring the successful execution of product initiatives.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 23, 2024

It boasts a ton of dedicated product analytics features among others. Some of its key features include: Custom dashboards : You can effortlessly create custom dashboards to track metrics relating to your in-app product marketing campaigns, such as feature adoption rates , activation rates , upsell rates, etc.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105