Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth. Personalize your campaigns.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Product failure is often attributed to poor UI/UX.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. The article will teach you how to design an onboarding strategy for your SaaS. TL;DR Customer onboarding helps new users understand and engage with a SaaS product effectively. It lets them realize product value and drives product adoption.

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. To see how Userpilot helps SaaS companies grow, book the demo!

Feedback Software 88

Feedback Software Analytic Tools Research Software Data Visualization 88

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 83

Feedback Software Analytic Tools Research Software Customer Experience 83

Alchemer Mobile

NOVEMBER 25, 2019

Getting your app up and running is only half the battle. In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. Welcome to today’s webinar.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Userpilot

NOVEMBER 2, 2022

How does adding value to products contribute to faster product growth? In this article, we cover: How to define product value and a value-added product. How to measure product value. 10 ways to add value to products in SaaS. Let your customers adapt your product to fit their preferences and needs.

Feedback Software 82

Feedback Software Research Software User Testing Product Research 82

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing?

Feedback Software 84

Feedback Software Research Software Product Research User Testing 84

Gainsight

MARCH 31, 2020

We surveyed CEOs, CROs, and CCOs of late stage private cloud companies (e.g., Forbes Cloud 100 ) and publicly-traded SaaS companies (e.g., So, to some extent, they are a bellwether for technology. The first learning came from the survey responses themselves. Churn rates are going to go up significantly in SaaS.

Research Software 105

Research Software Product Research Technical Review Software Review 105

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Focus on their JTBDs, pain points , and gains from using your product. Userpilot is a product growth platform.

Research Software 78

Research Software Feedback Software User Testing Reporting Tools 78

Userpilot

NOVEMBER 18, 2021

Rather than re-inventing the wheel, it's useful to look at how other SaaS companies set up their user onboarding. Defined as the instant when a customer understands the value of your product, the Aha Moment is an important precursor to user activation and retention. What is the Aha Moment? It doesn't just apply to new users.

Analytic Tools 87

Analytic Tools Research Software Feedback Software User Testing 87

Intercom, Inc.

APRIL 7, 2020

Our new research reveals the impact it’s had on these teams. ” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. “How are support teams adapting to this new uncertain reality?”

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 76

Product launches User Testing Feedback Software Research Software 76

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Userpilot

MARCH 26, 2024

Are you looking for a way to drive user retention and product adoption ? You’re likely considering adding new features to your product. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Are you looking for a way to drive user retention and product adoption ? You’re likely considering adding new features to your product. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Are you looking for a way to drive user retention and product adoption ? You’re likely considering adding new features to your product. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Are you looking for a way to drive user retention and product adoption ? You’re likely considering adding new features to your product. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

Are you looking for a way to drive user retention and product adoption ? You’re likely considering adding new features to your product. TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. What is B2B marketing team structure?

B2B 74

B2B Research Software Feedback Software Customer Experience 74

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. It gets even more difficult as your product adds functionality, and with that comes new types of users as well.

Education 52

Education User Testing Customer Experience Research Software 52

ProductPlan

JUNE 8, 2021

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Most importantly, I wanted to invest our time in something that will stick and make us all more productive and efficient product teams. Meaningful.

Product Research 97

Product Research User Testing Research Software Feedback Software 97

Userpilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? What is marketing experimentation?

Data Visualization 85

Data Visualization Analytic Tools Research Software User Testing 85

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

The Product HQ

APRIL 20, 2024

Interested in finding out how to become a director of product? Becoming a director of product requires years of experience managing products and working with other product managers. That gives you the experience and expertise to get to the next level, where you start managing other product managers.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 93

B2B User Testing Research Software Analytic Tools 93

Centercode

APRIL 30, 2019

Beta testing is much more than a box to check off on a list. While some companies only think of it as a last-ditch effort to tie up loose ends before launch, others are tapping user research to play a more fundamental role in the product development process. Could you share the overarching theme of your talk?

User Testing 66

User Testing Product Research Customer Experience Customer Feedback 66

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. Is the activity log your primary resource by focusing on logins and in-app time? Why is Customer Segmentation so important for SaaS?

Analytic Tools 93

Analytic Tools Research Software Data Visualization Customer Experience 93

The Product Guy

SEPTEMBER 12, 2017

As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Sequent Learning

DECEMBER 20, 2023

A Guide on How to Become a Product Manager Introduction Are you passionate about leading product development, shaping strategies, and driving innovation? Becoming a Product Manager might be your ideal career path. Many aspiring product managers pursue additional certifications or courses to enhance their knowledge.

Data Visualization 52

Data Visualization Certifications Product Management Product Manager 52

The Product Manager Coach Blog

SEPTEMBER 5, 2023

In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post!

Research Software 52

Research Software Feedback Software User Testing Product Management 52

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Apply for this position. Responsibilities. Apply for this position.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product Coalition

JANUARY 25, 2021

Managing a product with no development budget can be a product manager’s worst nightmare, but it doesn’t have to be a death sentence for the product. If you manage a product in a company with few product lines?—?it Continue to promote your product as if it’s the hottest dish on the CEO’s plate.

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. Where do I start?

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

ProductPlan

MAY 19, 2022

As products mature, they move through developmental phases. Product teams focus on finding the right fit in the market in the introduction and growth phases. These are all signs of a mature product organization. These are all signs of a mature product organization. Product managers fight daily fires.

Product Research 52

Product Research User Testing Data Visualization Customer Feedback 52