Productside

APRIL 30, 2025

Power 5: AI Fluency Is a Must for Your Product Management Career Lets talk about the elephant in every room: AI. From market research to hypothesis generation to drafting product docs, AI can make you faster and sharperif youve got the fundamentals. AI isnt replacing PMs. If you dont?

Product Research

Arkenea

APRIL 10, 2025

Definition and Core Components Outsourced software product development refers to the practice of delegating all or part of the software development lifecycle to an external partner. This can include: Product strategy: Roadmap definition, market research, feature prioritization.

Analytic Tools

Sachin Rekhi

JANUARY 11, 2025

At P&G, for example, they invest heavily in new consumer-research methodologies in an effort to lead the industry with real in-house consumer and market research capability. Specific measures to ensure that the strategy is working - Measurement helps to provide both focus and feedback.

User Testing

Userpilot

MAY 27, 2025

Last 2 professional positions Senior Growth Manager (PM) Postman (June 2024September 2024): Led product and growth strategy for Postman’s global student programs, impacting over 1M users across 100+ countries. Launched referral loops and community-driven strategies that led to a consistent 25% MoM acquisition growth.

Analytic Tools

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. 94, How to Lead in Product Management , pp. Solution : Focus on the why : Ask why people would want to use the product.

Vision

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy

Melissa Perri

JULY 23, 2024

At all of them, I start understanding the current state of Product Management. A lot of digital transformation companies usually need to start with Product Organizational design, getting alignment on the role of a Product Manager and what that means before they can look at Product Strategy and Product Operations.

Weak Development Team

Melissa Perri

JANUARY 4, 2020

Here are my predictions: Strategy and product management will become more connected and synonymous, especially in SAAS/ other software companies. Product Strategy = Company Strategy in this case. Most companies do strategy poorly, product managers will need to step up and given the room from executives.

User Testing

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization

Product Innovation Educators

SEPTEMBER 9, 2024

Supply-Side Innovation: Creates new products or technologies based on the company’s expertise Often results in “new-to-world” products Usually needs a lot of R&D investment Can lead to big breakthroughs but carries higher risk Demand-Side Innovation: Starts with customer needs and market research Aims to solve existing customer (..)

Research Software

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools

Product Innovation Educators

JANUARY 13, 2020

12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. Bonus Questions: What do you enjoy doing as Chief Product Officer at Obo?

User Testing

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research

Roman Pichler

MARCH 14, 2017

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog. Why didn’t the framework use the term product manager ?

Product Management

The Product Guy

JULY 2, 2017

In product development, the minimum viable product (MVP) is a product which has just enough features to gather validated learning about the product and its continued development. If you are just starting out in your product management career it is important to look at where you fit in the market. ” [1.

User Testing

Product Innovation Educators

OCTOBER 14, 2024

AI can help with: Rapid generation of initial draft product briefs Assistance in structuring briefs with key components Increased output and iterations Brian notes that while AI can significantly speed up the process of creating product briefs, these documents often require nuanced understanding and strategic thinking.

Artificial Inteligence

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Take those inputs, synthesise them and then figure out which direction you should go in. Preparing for the C-Suite.

User Testing

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software

Roman Pichler

OCTOBER 6, 2020

Second, regularly hold collaborative strategy reviews , once per quarter, as a rule of thumb. Assess the product strategy and product roadmap together with development team representatives and key stakeholders.

Product Research

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Now It’s Your Turn! Now It’s Your Turn!

Data Visualization

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization

Mind the Product

AUGUST 9, 2017

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. Have an integration strategy.

Artificial Inteligence

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

Marketing

The Product Guy

OCTOBER 8, 2024

To navigate these dynamics successfully, consider the following: Influence and Power Structures : Senior leaders like CEOs or VPs often have significant influence over product decisions. Their directives may override data-backed insights or customer needs, leaving PMs to balance the demand for quick wins with long-term product strategy.

Customer Feedback

The Product Coalition

MARCH 24, 2021

This company has already won some early adopters that try the solution but now wants to cross the chasm to enter the mainstream market. Therefore, the product management team collected several ‘Target Customer Scenarios’ by interviewing internal employees and some available market research.

User Testing

Mind the Product

NOVEMBER 13, 2017

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers.

Research Software

Userpilot

SEPTEMBER 14, 2023

Product management focuses on the overall strategic direction and champions the product inside the organization. Product marketing, on the other hand, promotes the product to the outside world. What are the responsibilities of product managers? The product manager role is very complex.

Product Research

Roman Pichler

JANUARY 9, 2018

Explore the key assumptions and risks in your product strategy and business model by systematically testing and addressing them in an iterative fashion using, for example, observations, interviews, surveys, and prototypes. You should aim to get a good enough product out as fast as possible, and then adapt it to the market feedback.

Product Research

UserVoice

JULY 28, 2017

.” Bad product managers feel best about themselves when they figure out “how.””. Horowitz makes a great point- product managers are in a strategic role. Does this support one of the high-level goals for my product? Is there anyone else within the company besides me who can accomplish this task (e.g.

Research Software

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research

The Product Coalition

APRIL 20, 2023

Yes we have our own tasks: writing requirement docs and stories, drawing wireframes, creating and triaging tickets, market researching, determining product strategies, and driving cross-functional meetings to get work done. Not much needs to be said about why imposter syndrome is real.

Technical Review