Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing

Userpilot

NOVEMBER 10, 2022

Customer pain points are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ pain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points?

User Friction

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

Data Visualization

Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products!

Analytic Tools

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback

Mind the Product

FEBRUARY 22, 2018

We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies. Our beliefs about them have mostly held up, except the big one of them being our primary customers. We didn’t really know how they got work done or what their pain points were.

Product Research

Userpilot

JULY 5, 2022

What is a customer service gap and how do you close it? If you’re looking for a customer service gap definition, you are at the right place. We’ve prepared a comprehensive guide on this topic so that you will find all answers at once: what the customer service gap stands for. 5 strategies for closing the customer gap.

Feedback Software

Userpilot

SEPTEMBER 20, 2023

Cost plus pricing isn’t a good fit for SaaS due to the difference in the value it can provide and the low costs it takes to produce. You can use cost-plus pricing in your value proposition to build trust with potential customers by informing them that you’ll never charge more than a certain percentage.

User Testing

Userpilot

JULY 17, 2024

Collecting high-quality data for personas ensures they are based on real user behaviors and needs. Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Here are eight user persona examples to guide you in creating your own detailed personas.

User Testing

Userpilot

AUGUST 12, 2024

Research your target market. Perform competitive analysis and follow up on market trends to make informed design decisions. Empathize with users. Analyze your target users to understand their pain points, goals, and behaviors. Develop user personas. Coordinate a well-executed launch plan.

Product Research

Alchemer Mobile

JUNE 15, 2024

Pulse is a powerful blend of AI methodologies that allows companies to analyze customer feedback to answer business questions, and discover what customers are really thinking. Alchemer Pulse responds to queries in human language to give users quick, accurate insights into customer feedback, at scale.

User Testing

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools

Userpilot

SEPTEMBER 29, 2023

In this article, we've got a comprehensive review of the entire product development process. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Next up, you need to validate the idea before you start writing code.

User Testing

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Gather data through focus groups, surveys , interviews, and experiments to build accurate, data-driven user personas. Monday.com was positioned as a “Work OS” with high customization and intuitive visuals.

Research Software

Userpilot

SEPTEMBER 20, 2024

Qualitative data analysis (QDA) involves organizing, examining, and interpreting non-numerical data collected from customers. To understand their interactions with the product and gain in-depth insights into user pain points , unmet needs, motivations, and expectations. The purpose? Personal biases can skew the results.

Data Visualization

Usersnap

JANUARY 26, 2022

What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. Engaging customers can mean everything and nothing (depends who’s saying it ??), SaaS companies need to have products that put the customer front and center.

Feedback Software

Userpilot

MAY 29, 2024

The product design process extends beyond the product designer's role, often requiring cross-functional collaboration among product designers , visual designers, UX designers, researchers, industrial design specialists, marketers, and engineers. Conduct user research to understand your target audience.

Data Visualization

Userpilot

SEPTEMBER 16, 2024

HubSpot broadened its product range to cater to more business needs, becoming an all-in-one customer platform. Let’s review the essential steps to build an effective market development growth strategy. Conduct market research using surveys, behavioral data, interviews, and industry analysis to identify new growth opportunities.

Research Software

Userpilot

AUGUST 12, 2024

Positioning is about defining your product’s value and unique selling point. Messaging , on the other hand, is about using the right words to clearly communicate your benefits to customers. Identify your target audience and their pain points and needs. Craft a strong marketing positioning statement. Higher clarity.

Messaging

Userpilot

JUNE 17, 2024

With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. Effectively analyzing data from your user feedback will also help you eliminate assumptions and create marketing strategies that positively impact your audience.

Data Visualization

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software

Userpilot

JULY 29, 2024

Common data types marketing professionals use: First-party data : Information collected directly from your audience, such as website visits, product usage , and customer feedback. How to collect marketing analytics data Conduct customer surveys. How to analyze marketing data ?

Data Visualization

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software

Userpilot

JANUARY 17, 2024

If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth.

Feedback Software

Userpilot

JANUARY 28, 2024

This article guides you through important surveys to implement across the customer journey. Among other benefits, they help you: Collect customer feedback with minimal effort : Imagine a quick, bite-sized snack instead of a full-course meal. Micro surveys are like that for customers. Create user onboarding flows code-free.

User Testing

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. A value-added product is enhanced with additional features or characteristics to make it more convenient or helpful to customers.

Feedback Software

Userpilot

AUGUST 30, 2024

How do you cut through the noise and ensure potential customers notice your product? When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention. This approach begins by offering customers a taste of your product through a freemium model , free trial , or interactive demo.

Advertising

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Understand customer needs.

Data Visualization

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product management involves analyzing user experience , so a product manager needs to be able to use a range of techniques to do it effectively. Product manager skills: market research.

Analytic Tools

Userpilot

AUGUST 20, 2023

Here are the steps usually implemented in the Build phase: Conduct market research and define your target audience. Follow these steps in the Measure phase: Choose metrics to measure the success of your launch, such as customer acquisition cost , activation rate , PMF , NPS score , and CSAT score.

User Testing

Userpilot

JULY 3, 2024

The short answer is: Because you can’t create a successful product without first knowing what your customers want. To develop a product that keeps customers satisfied, your design must be backed by thorough user research and data. Such data is helpful for providing greater context and understanding of user behavior.

Data Visualization