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Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. But if you’re working on your own project or at a smaller startup, you might find this responsibility falling into your lap.

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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

A guide to vertical strategy implementation for SaaS startups: Tips included 1. Bowery Capital research found that vertical SaaS startups in the manufacturing, cannabis, transportation, and drones industries are expected to see continuing growth. Conducting market research is also essential.

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Navigating the Struggle: CPOs and CEOs in Early-Stage Startups

The Product Coalition

During our careers, we noticed specific issues that re-occur between CEOs and their CPO/VP product in early-stage startups. Early-stage startups are characterized by their fast-paced and dynamic nature, with teams working tirelessly to bring their products to market, validate their assumptions, and gain customer traction.

Startups 119
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Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively

First Round Review

Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits.

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Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it Effectively

First Round Review

Qualitative market research is the catalyst for creativity that not enough startups are taking advantage of. Jesse Caesar demystifies qual, outlines the questions that qual's uniquely positioned to tackle and shares how startups at any stage can add this powerful resource to their toolkits.

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Startup Idea Exploration Workbook: 15+ Free Miro Templates To Navigate Exploring New Ideas

The Product Coalition

Startup/business/side-hustle ideas can be as exciting as they are scary. Few hours of online research. So I’ve repackaged the materials I’ve used or put together over the years into a Startup Idea Exploration Workbook. No previous startup knowledge required. What if no one wants what I have to offer? Dirty prototype.

Startups 117
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Key Differences Between the Role of a Product Manager in Startups vs. Large Enterprises

Product Management Unpacked

When it comes to product management roles in startups vs. large enterprises, there tend to be a few key differences. Product Management at a Startup . A Product Manager at a startup is especially positioned to explore different areas and wear many hats. Product Management at a Large Enterprise .