The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research 68

Market Research User Testing Product Research Research Software 68

Mind the Product

NOVEMBER 17, 2020

It’s been drilled into our heads time and time again – as product people, we know that we are not the customer. The post Product Research Rules – C. Todd Lombardo & Aras Bilgen on The Product Experience appeared first on Mind the Product. Buy their new book Product Research Rules.

Research Software 149

Research Software User Testing Product Research Customer Experience 149

The Product Coalition

FEBRUARY 15, 2023

Startup/business/side-hustle ideas can be as exciting as they are scary. Few hours of online research. So I’ve repackaged the materials I’ve used or put together over the years into a Startup Idea Exploration Workbook. No previous startup knowledge required. What if no one wants what I have to offer? Dirty prototype.

Startups 114

Startups User Testing Research Software Differentiation 114

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 248

Agile Product Research User Testing Feedback Software 248

The Product Coalition

FEBRUARY 24, 2023

I talked with a dear friend who, like me, is a product person with a technology background. During our careers, we noticed specific issues that re-occur between CEOs and their CPO/VP product in early-stage startups. At the same time, a targeted persona refers to a specific customer segment the product is designed to serve.

Startups 115

Startups User Testing Feedback Software Customer Feedback 115

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 95

User Testing Product Research Product Marketing Customer Feedback 95

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation. Achieve better business outcomes.

User Testing 66

User Testing Research Software Market Research Product Research 66

The Product Coalition

DECEMBER 11, 2023

But much like code, your product strategy also requires maintenance. Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. Note: everything I say here is true for mature product companies as well. For startups, this can be the end. And guess what?

Startups 78

Startups User Testing Customer Experience Roadmap 78

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Meet your target users and get feedback.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! They lead a team that consists of developers and designers.

Analytic Tools 89

Analytic Tools Feedback Software Research Software Product Research 89

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation. Achieve better business outcomes.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation. Achieve better business outcomes.

User Testing 40

User Testing Research Software Product Research Market Research 40

The Product Coalition

FEBRUARY 19, 2022

Your team needs to be able to look at a product from the point of view of the customer and really care about their experiences. You can find one product manager’s method for applying these tools here. How do you get user feedback? Survey Tools Sometimes, you don’t want a handful of opinions. That is where tools come in.

User Testing 129

User Testing Data Visualization Product Research Customer Experience 129

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

Data Visualization 99

Data Visualization Analytic Tools Feedback Software Research Software 99

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Feedback Software 156

Mind the Product

FEBRUARY 22, 2018

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. We’d responded to market traction without properly understanding our users.

Product Research 88

Product Research User Testing Customer Experience Research Software 88

The Product Coalition

JUNE 15, 2020

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. Addressing this gap will give product development organisations better outcomes. Nothing interesting happens inside the office.

Product Research 117

Product Research Data Visualization User Testing Customer Feedback 117

The Product Coalition

FEBRUARY 23, 2024

This article is tailored for product managers eager to excel in interviews focusing on product sense and execution. In product management , it’s crucial to discern genuine expertise from merely holding a job title. I am not in favor of assigning home exercises.

Data Visualization 125

Data Visualization Analytic Tools Research Software Feedback Software 125

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. Why do developers overengineer software products?

Feedback Software 95

Feedback Software Analytic Tools Research Software User Testing 95

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

The Product Coalition

MARCH 3, 2023

Startup growth expert, Matt Lerner, talks about his million dollar lesson learned while characterizing consumers. By Tremis Skeete , for Product Coalition Product people know that their greatest value lies in how well they understand consumers. First of all, the research was exquisite. 2) Where do they look for solutions?

User Testing 142

User Testing Research Software Feedback Software Product Research 142

UX Studio: Product Management

DECEMBER 7, 2022

Including UX research in any UX project is crucial for all businesses with any digital platform. This is great news, but finding the best UX research agency can be challenging for companies in need. To help you find the right match we collected the best UX research consultancies you can work with. . Competitor Analysis.

User Testing 52

User Testing Research Software Product Research UX 52

The Product Coalition

MARCH 13, 2023

Let’s take a look at what product development is and what are its stages. Product Development is the process of conceptualizing, designing, developing, testing and launching a new product or service. It involves a set of activities that are performed to bring a new product or service to the market.

User Testing 137

User Testing Product Research Development Customer Feedback 137

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

freshtrax

APRIL 11, 2019

According to the Bureau of Labor Statistics , 20% of startups fail within their first year, 50% fail by their fifth year, and 70% are done by year 10. With so many pressing matters at the forefront of an entrepreneur’s mind, there are many reasons why a startup may fail. Vested is a startup helping small businesses find new employees.

User Testing 75

User Testing Startups Product Research Customer Experience 75

Basel Fakhoury

MAY 17, 2018

We spent the next full week brainstorming ideas, and we came up with over 100 feasible-sounding product concepts. But looking back at the last year and a half, we realized that the biggest mistake we made (and the one that doomed us from the start) was building a product that nobody cared about.

User Testing 40

User Testing Product Research Research Software Startups 40

The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much? Product Management Skills.

Research Software 96

Research Software Analytic Tools Feedback Software Product Research 96

DevelopmentCorporate

MAY 9, 2024

Venture capital funding, particularly at the Seed and Series A stages, is essential for the growth and development of startups. These early rounds help startups establish and scale their operations by providing capital for market research, product development, and team expansion.

Development Team Review 52

Development Team Review Startups Market Research Research Software 52

Product Innovation Educators

AUGUST 25, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Tips for conducting consumer and market research for new products. What you can learn from user behavior to improve aspects of products. 5 best books on product management. (1)

User Testing 48

User Testing Market Research Product Research Research Software 48

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

The Product Coalition

FEBRUARY 2, 2023

As product managers, it’s our job to develop solutions that solve real problems for our customers and create value for the business. One effective approach is to use a hypothesis-driven product validation framework to ensure that your efforts are focused on the most important questions at the right time.

User Testing 141

User Testing Feedback Software Product Research Research Software 141

Melissa Perri

JUNE 29, 2017

“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I wasn’t called a Product Manager until I bailed out of that and landed in a startup. I had not heard of the term Product Owner until years later.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

DISQO

MAY 6, 2020

Founded in 1928 with “a dream of providing a quality insurance product at a reasonable price,” Farmers Insurance® serves more than 10 million households with more than 19 million policies in all 50 states. This startup within Farmers quickly started focusing on renters insurance as their first project and named the new business Toggle.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

DISQO

MAY 6, 2020

Founded in 1928 with “a dream of providing a quality insurance product at a reasonable price,” Farmers Insurance® serves more than 10 million households with more than 19 million policies in all 50 states. This startup within Farmers quickly started focusing on renters insurance as their first project and named the new business Toggle.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

The Product Coalition

DECEMBER 2, 2018

Value Based Pricing for SaaS Startup We don’t make movies to make money, we make money to make more movies.– there’s a big goal and deep meaning to why you are actually building a SaaS product. Whether it’s “to make the world a better place” or “boost productivity at work”, the bracing reality is simple?—?your Eliminates travel?

Feedback Software 60

Feedback Software Research Software Startups User Testing 60