Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 91

Enterprise Strategy Marketing Outbound 91

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 93

Analytic Tools Feedback Software Research Software User Testing 93

Userpilot

JANUARY 22, 2024

What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals.

Analytic Tools 81

Analytic Tools Feedback Software User Testing Customer Feedback 81

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.

Research Software 64

Research Software User Testing Outbound Marketing 64

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

Analytic Tools 89

Analytic Tools Data Visualization Customer Experience Reporting Tools 89

UX Studio: Product Management

JULY 29, 2021

Only then will the product and marketing teams slowly start to learn from their (very human) mistakes with purely quantitative data they gather from Google Analytics, Hotjar, and Mixpanel. This traffic converts into first-time users or customers. Of course, some markets are sales-intensive by nature. Revenue is the goal.

Research Software 110

Research Software User Testing Product Research UX 110

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 94

Feedback Software Research Software Reporting Tools Onboarding KPIs 94

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

Research Software 90

Research Software Feedback Software Analytic Tools User Testing 90

ProductPlan

MARCH 7, 2019

They sum up your entire vision for the product in a single visual, which represents the go-forward plans for developers, testers, marketers, salespeople, etc. And when shown to customers, a roadmap can either help close a deal by painting a bold vision of the future, or leave your audience unimpressed. Dating yourself.

Roadmap 65

Roadmap Technical Review Development Team Review Presentation 65

Intercom, Inc.

MARCH 22, 2022

This ability to shift models, create product lines, and push them out to customers rapidly has changed everything. Which makes customer experience (CX) the most important differentiator and success factor your business has. So, let me cut right to the point. The future of customer experience is engagement. The answer?

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

Intercom, Inc.

AUGUST 25, 2021

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. Paul Adams , SVP of Product, summarizes the power of messaging. They were seeking an initial $600,000 in funding.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Offer a free plan or trial to ensure a constant flow of customers and allow them to experience the product value. Use contextual in-app messages to introduce new features.

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization User Testing 80