Intercom, Inc.

JANUARY 24, 2023

This evolution always starts with one thing: a clear product vision. Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. An inevitable slide into decline sounds ominous.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

The Product Coalition

JUNE 9, 2023

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

Roadmap 121

Roadmap Data Visualization Customer Experience User Testing 121

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Dave Martin on how product roadmaps kill outcomes. TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. They lack vision and lead nowhere. A roadmap example.

Feedback Software 89

Feedback Software Analytic Tools Product Research User Testing 89

Roman Pichler

FEBRUARY 19, 2024

It’s the first step to bring about positive change. You are not in a position to decline feature requests. As you are not empowered to determine the product features, you are not in a position to manage the product and significantly impact the value it creates. I certainly don’t intend to make anyone feel bad.

Product Research 242

Product Research Product Management Product Manager Customer Experience 242

The Product Coalition

JULY 11, 2022

Position Products Perfectly, Prototyping Properly: Product Management Alphabet Aerobics was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story. Alphabet Aerobics Klaas Hermans for Sharpwitted.ninja.

Positioning 115

Positioning Product Research Product Management Product Manager 115

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Let’s get right to it!

Product Research 84

Product Research User Testing Research Software Feedback Software 84

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 86

Product Marketing Onboarding KPIs User Testing Marketing 86

bpma ProductHub

APRIL 17, 2017

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” And while strategy and Roadmaps set the direction, they are not enough to deliver results.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

The Product Coalition

NOVEMBER 19, 2022

Talk to any of the product managers, and one of the main problems they will share how difficult it is to create an achievable product roadmap. I have mentioned “achievable” in the title because, most of the time, the product team comes up with a roadmap only to realize that it’s not achievable. Sales/marketing/customer service ?—?Other

Roadmap 113

Roadmap Customer Feedback Feedback Software Document 113

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 92

Feedback Software Research Software Analytic Tools Product Research 92

ProductPlan

SEPTEMBER 16, 2021

Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. Roadmaps provide the required context to understand how individual initiatives combine to meet strategic objectives.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

Userpilot

NOVEMBER 11, 2021

Product roadmaps is one of the subjects I am probably the most passionate about in the product world. While browsing one of the online communities I am part of, someone commented that outcome-based roadmaps were just ‘regular roadmaps’ anyway, and that: “… Any product manager that knows what they’re doing doesn’t need outcome-based roadmaps.

Roadmap 92

Roadmap Feedback Software User Testing Product Research 92

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 74

Research Software Data Visualization User Testing Marketing 74

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. ” Attribution.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. ” Attribution.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

The Product Coalition

JANUARY 27, 2024

The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Sales and marketing efforts as the primary drivers for customer acquisition and revenue.

Feedback Software 131

Feedback Software Analytic Tools Onboarding KPIs B2B 131

Mind the Product

FEBRUARY 15, 2018

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Without thoughtful leadership around them, it may not be in product manager’s gift to achieve a “good” roadmap.

Roadmap 166

Roadmap Weak Development Team Leadership Research Software 166

UX Planet

JANUARY 4, 2024

In this narrative, I’ll delve into the three key aspects that bridge these roles seamlessly: Customer Centricity, Design Thinking for Product Roadmapping, and Internalizing Empathy during Stakeholder Management. The insights gained during these sessions were not confined to the design phase but extended seamlessly into product roadmapping.

Strategy 98

Strategy User Friction User Testing Research Software 98

The Product Coalition

AUGUST 6, 2023

How you develop, launch, and improve a product determines your success in the market. Clear roadmaps will ensure you reach your goals. But there’s a reality about life, yeah following your roadmap chronologically will help you reach your goals safely, but there’ll be distractions and roadmaps are not linear.

Feedback Software 111

Feedback Software Development User Testing Customer Experience 111

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. Instead of creating, for example, product strategies and roadmaps and tracking KPIs , you should help the people on your team acquire the right knowledge and develop the right skills so that they can carry out the relevant work on their own.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

Userpilot

AUGUST 29, 2023

A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Here’s why it’s important: Defines a product vision and aligns strategy with organization goals. Champions a customer-centric approach.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94

ProductPlan

JUNE 18, 2021

The IMPACT approach to product management’s primary goal is creating the maximum value for the broadest target audience while remaining aligned with the company’s mission, vision, and goals. But if there’s one part of product management that needs IMPACT more than anywhere else, it’s roadmapping. IMPACT doesn’t begin with the roadmap.

Roadmap 64

Roadmap User Testing Customer Feedback Vision 64

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. A big part of their job is managing the roadmap and prioritizing technical initiatives in the product backlog.

Analytic Tools 94

Analytic Tools Feedback Software Research Software User Testing 94

Product Bookshelf

APRIL 15, 2024

Martin Good Strategy, Bad Strategy by Richard Rumels Product strategy is a set of choices informed by product vision and company objectives. ” is rivaled only by “What is a roadmap?” Common themes in product strategy Product strategy writing illustrates that strategy is the link between vision and roadmaps / plans.

Product Strategy 62

Product Strategy Weak Development Team Strategy Data Visualization 62

Userpilot

MAY 1, 2024

Improve customer acquisition with positive word-of-mouth. The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. How to create a great product experience for your digital products: Define your user persona and their needs.

Customer Experience 84

Customer Experience Feedback Software Analytic Tools Product Research 84

UX Planet

DECEMBER 15, 2023

They can help outline a roadmap for your career and, more importantly, hold you accountable, ensuring you stay on track. Broader Perspective: Sometimes, we can get tunnel vision in our careers. In today’s saturated market of UX designers, standing out from the crowd can be a daunting task. Let’s talk about standing out! ?

Positioning 52

Positioning Feedback Software Research Software User Testing 52

The Product Coalition

JUNE 11, 2023

For example — If you are a product manager of a product for marketers, take the time to understand a marketer day, KPIs, etc. Strategic vision Great product managers have a clear vision for the future of their products. They can also translate this vision into a roadmap their teams can execute.

Product Management 108

Product Management Product Manager User Testing ChatGPT 108

ProductPlan

AUGUST 17, 2020

Much has been written over the last few years on the idea of the featureless roadmap , which challenges product teams to present their plans grounded more in strategic vision – or by themes – rather than a laundry list of specific features. How to Decide on Roadmap Themes that Produce Meaningful Outcomes.

Onboarding KPIs 105

Onboarding KPIs Roadmap Customer Experience KPI 105

Mind the Product

OCTOBER 4, 2017

All products start with one thing in common: teams face a certain degree of uncertainty about the market they’re targeting. When in Learning mode, you may realize that your product isn’t fit for market, because it has little or no traction. Ways that the Roadmap Dilemma Presents Itself. Deconstructing the Roadmap Dilemma.

Roadmap 100

Roadmap User Testing Customer Experience Systems Review 100

Bain Public

NOVEMBER 16, 2021

As a product manager, you must have the ability to create a business-viable product vision. Not only that, but this vision needs to drive and influence others to execute and deliver the components needed to build out that vision and make it a reality. market validation, customer listening, A/B testing, prototype, alpha release).

Product Research 52

Product Research Roadmap Research Software Feedback Software 52

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. UX vision is a clear and inspiring statement that guides the long-term design strategy and keeps teams and stakeholders on the same page. The plan, often depicted in a UX roadmap, outlines the work necessary to achieve the goals.

Research Software 85

Research Software Analytic Tools Feedback Software User Testing 85

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? MVP reduces the time to market and allows a quicker release of the product. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. If so, you are in the right place!

Product Research 73

Product Research User Testing Feedback Software Research Software 73

Roman Pichler

MARCH 11, 2020

You consequently don’t have any transactional power : You cannot tell people what to do; you cannot assign tasks to them; and you are typically not in a position to offer a bonus, pay raise, or other incentives. You rely on them to design, implement, market, sell, and support the product. In other words, you are not their boss.

Leadership 244

Leadership Product Research Customer Experience Agile 244

Roman Pichler

MARCH 11, 2020

You consequently don’t have any transactional power : You cannot tell people what to do; you cannot assign tasks to them; and you are typically not in a position to offer a bonus, pay raise, or other incentives. You rely on them to design, implement, market, sell, and support the product. In other words, you are not their boss.

Leadership 244

Leadership Product Research Customer Experience Agile 244

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? What problem should it solve, or which benefit should it create? Who are the users and who are the customers?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265