The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.

Product Strategy 131

Product Strategy Roadmap Strategy Vision 131

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

Product Management 171

Product Management Product Manager User Testing Weak Development Team 171

The Product Coalition

JANUARY 7, 2021

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?

User Testing 172

User Testing Product Marketing Marketing Customer Experience 172

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 96

Product Research User Testing Customer Feedback Research Software 96

Roman Pichler

MAY 4, 2022

That’s understandable, as the framework is focused on the development of complex products. But from a product management perspective, effectively engaging the stakeholders is crucial to achieve product success. Consequently, you’ll benefit from the input of a marketer and a sales rep.

Product Research 298

Product Research Agile User Testing Framework 298

Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Reporting Tools 97

Roman Pichler

NOVEMBER 6, 2023

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[

Leadership 263

Leadership Customer Feedback Construction User Testing 263

Roman Pichler

DECEMBER 6, 2022

Product success is not something you can achieve on your own as a product manager or Scrum product owner. Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product.

Leadership 279

Leadership Technical Review Reporting Tools User Testing 279

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 94

User Testing Customer Experience Customer Feedback Data Visualization 94

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 244

Feedback Software Data Visualization Analytic Tools Research Software 244

Alchemer Mobile

OCTOBER 31, 2018

Our new guide, Five Hard Questions for Mobile Product Managers , covers tough questions product leaders should ask themselves, especially through a mobile lens. If you’re aiming to push yourself and your product to the next level, analyzing yourself is the best place to start! Question #1: Am I the CEO of the product?

Product Management 147

Product Management Product Manager Management Management 147

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Ensure that Your Core Product Management Skills are Strong. This includes the following ten capabilities: Formulating an inspiring vision for a product.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Pragmatic Marketing

JANUARY 17, 2017

A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. A product roadmap isn’t simply a list of features or the backlog. A product roadmap isn’t simply a list of features or the backlog.

Roadmap 70

Roadmap Strategy Vision Customer Experience 70

Userpilot

JULY 8, 2021

Product manager courses are everywhere. Product management is one of the most diverse disciplines and requires an extremely broad set of skills. Additionally, the product manager role drastically changes with your seniority. Beginner product manager. Mid-career product manager.

User Testing 69

User Testing Research Software Analytic Tools Feedback Software 69

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals 366

Product Goals Weak Development Team User Testing Vision 366

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Userpilot

FEBRUARY 28, 2023

In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. Customer experience feedback focuses on user interactions with your product. That’s how you achieve product-market fit.

User Testing 94

User Testing Customer Feedback Feedback Software Product Research 94

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 95

User Testing Product Research Feedback Software Customer Feedback 95

PMLesson's Ace the PM Interview

JANUARY 18, 2022

Many tech professionals follow a product manager career path because it blends responsibilities and exciting job duties. Product managers are often called "mini-CEOs" because of the influence they have at a company. They manage complex products and work with team members in all departments.

Product Management 52

Product Management Product Manager Data Visualization Reporting Tools 52

Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. But the situation is different for product owners in the agile scaling framework SAFe.

Weak Development Team 325

Weak Development Team Product Research User Testing Customer Experience 325

Roman Pichler

JUNE 1, 2020

For example, these stakeholders are likely to include representatives from marketing, sales, support, and finance for a commercial product. To focus your stakeholder management effort, identify your key stakeholders —those individuals with whom you want to establish a trustful connection and collaborate on a regular basis.

Weak Development Team 305

Weak Development Team Product Research Customer Experience Workshop 305

Userpilot

NOVEMBER 21, 2022

Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. The insights from the market research feed into the go-to-market strategy.

Product launches 97

Product launches Product Research User Testing Research Software 97

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it!

Data Visualization 93

Data Visualization Analytic Tools Embedded Analytics Feedback Software 93

Bain Public

FEBRUARY 3, 2022

Who is the face behind Timechain’s innovative product management? Meet Mario Munoz, the Product Manager at Timechain. His job is to not only create and maintain a product roadmap according to the business ROI, but also lead the quarterly roadmap prioritization and help with development and go to market efforts.

Feedback Software 52

Feedback Software Research Software Product Research User Testing 52

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.

Framework 155

Framework Startups User Testing Onboarding KPIs 155

Userpilot

OCTOBER 26, 2022

When do you need it and how does it help product managers build better products? Impact mapping is a collaborative strategic planning technique used by product managers, product owners , and senior technical leadership, who work mostly in Agile software delivery. What’s impact mapping? Book the demo !

Onboarding KPIs 98

Onboarding KPIs Customer Experience Product Research User Testing 98

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Ensure that Your Core Product Management Skills are Strong. This includes the following ten capabilities: Formulating an inspiring vision for a product.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Product Innovation Educators

APRIL 17, 2023

How organizations can empower product managers Today we are talking about what a product-led organization is, barriers that can prevent an organization from being product-led, and actions to create the product-led organization. I eventually got fired as a product manager.

Customer Experience 95

Customer Experience Leadership Startups Engineering 95

The Product Coalition

MARCH 6, 2019

Working as a product manager can be a busy, unpredictable and octopus-like existence. Bringing team members together, organizing user research, product demos, road mapping and more. If you’re a mobile app product manager there’s a whole additional layer of complexity to add to that cake.

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

The Product Coalition

DECEMBER 14, 2018

by Ashley Sefferman , Head of Content at Apptentive When Ben Horowitz published his thoughts on the idea that product managers are the CEO of their products in “ Good Product Manager/Bad Product Manager ” nearly two decades ago, the concept was profound, but divisive.

Product Management 60

Product Management Product Manager Feedback Software Reporting Tools 60

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Bain Public

FEBRUARY 26, 2020

Thanks to Livescale, live shopping allows brands to monetize their social influence, promote their products on video, and sell online with live streaming solutions where orders and payment systems go right to their e-commerce platform. Who is the face behind the innovative product management?

Research Software 52

Research Software User Testing Feedback Software User Friction 52

Roman Pichler

MARCH 9, 2021

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

Product Goals 156

Product Goals Weak Development Team User Testing Vision 156

Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. But the situation is different for product owners in the agile scaling framework SAFe.

Weak Development Team 156

Weak Development Team Product Research User Testing Customer Experience 156

Userpilot

DECEMBER 21, 2022

How relevant is it to SaaS product management ? RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement. The Frequency score depends on how often the user engages with a product or feature. Choose the most relevant customer segments to drive your product goals.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98