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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing?

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.

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Feedly is hiring a VP Marketing

Roy Madden

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Responsibilities. Helpful skills and experience. About Feedly.

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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. First, I do internet research. It was a technological marvel.

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Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

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Precision in the Language of Messaging

Pragmatic Marketing

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

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Product Manager CV Template – How to Create The Perfect PM resume? [+ tips from experts]

Userpilot

Looking for a product manager CV template? What does a solid product manager’s CV look like? This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job.