Mironov Consulting

SEPTEMBER 22, 2020

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) The go-to-market organizations really want something to market and sell. Sound Byte.

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

Mironov Consulting

OCTOBER 19, 2022

2] Overflow or Special Project Teams Overflow or Special Project Teams tend to be pushed from the Sales/Go-To-Market side of the organization out of general frustration with perceived Engineering (and Product) throughput or velocity problems.    Here’s my thinking. [1]  We’ve gotten out of our own way.

Weak Development Team 129

Weak Development Team Software Review Systems Review Technical Review 129

ProductPlan

APRIL 5, 2022

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

ProductPlan

APRIL 5, 2022

To make this a home run, you need sales and marketing to come up to bat. Marketing needs to know the value of the new product. The first internal group to train is marketing. Marketing will ultimately craft the actual language for their pitch, but that doesn’t mean you skimp on training.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Gainsight

OCTOBER 31, 2018

Specifically, they are creating premium “Customer Success Plans” which often including premium support, training, professional services “points,” and advanced Customer Success. CSM Is Like Marketing: CSM as a Sales Input. Marketers created a well-defined (though often debated!) The concept of a “lead” was brilliant.

User Testing 61

User Testing Customer Experience Support Training Product Research 61

Userpilot

SEPTEMBER 2, 2022

In this article, we’ll look at various customer training tools available on the market. Customer education refers to the process of teaching customers how to use and find value from your product. But before then, the features below are a must-have for any customer training software: Contextual in-app guidance.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Education 98