Reference Pricing

The Product Bistro

An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind.

SaaS marketing 101: marketing for growth and survival

Inside Intercom

Demand generation is the creation of systems that build awareness of, and a market for, your products with target customers. The best marketing in the world is irrelevant if nobody sees it. When your first system is maximized, or you need to grow even faster, you can refer back to your long list of ideas and add a new test to the mix. The post SaaS marketing 101: marketing for growth and survival appeared first on Inside Intercom.

Revenue reporting: fresh insights for your sales and marketing teams

Inside Intercom

The number of tools used by sales and marketing teams only continues to grow, and with that expansion of options, it is more crucial than ever that you ensure your budget and time is being spent on the right tools. Pipeline’ refers to the dollar value of those opportunities.

Marketing doesn’t stop when you’ve acquired a customer

Inside Intercom

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. You just embarked on a big marketing campaign and spent all that time and money getting them in the door, only for them to see no value in your product and walk right back out again. Simply put, we market our product to our current customers.

Pragmatic Marketing Framework Update

Pragmatic Marketing

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. ” We don’t simply measure program effectiveness at the program level, and product marketing uses a variety of measurements for all their activities.

How Product Managers Market Death

The Accidental Product Manager

Death needs to be marketed also. The good news for death product managers is that their market is not going away. As the market for caskets goes away because of the rise in cremations this has required the product managers who deal with death to become creative.

The entrepreneur’s ultimate guide to market research

The Product Coalition

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research?

Three Keys to Launching Your Product in New Markets

The Product Coalition

I’m often asked how Showmax managed to successfully expand from Sub-Saharan African to Poland, a very different type of market. Instead, we looked at regional markets where people wanted to consume content but weren’t offered easy access through services like ours.

On Being a Pragmatic Marketing Instructor

Product Beautiful

This week, I was fortunate enough to receive a new opportunity within Pragmatic Marketing , and accepted a new role as Vice President of Products. Around the Spring of 2010, Pragmatic Marketing opened a role for a new Instructor position.

How We Conducted User Research in The Arab Market

UX Studio

“Our product does not need any changes if we want to bring it to new markets because it will be successful anyway, just like at home,” said no smart product owner ever. Designing a good product for a new market is even harder. We were working on a new mobile app targeted for the UAE market, which had been quite unknown to us before. We had a tight schedule as well; we had to learn the market, the culture and our users very quickly. Getting to know the UAE market.

New Survey: Which Customer Marketing Programs Work Best for Your Company?

Pragmatic Marketing

Methods include surveys, user group meetings, net promoter scoring, customer advisory boards, reference programs, social media groups, hosted conferences and many more. A new survey measures the most popular and successful methods B2B marketers employ to engage with—and generate feedback from—their customers. Which customer engagement programs work best for marketers?

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A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. So I thought I’d share a few go-to-market related stories. All without reference to whether the customer cared about X or Y.

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A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. So I thought I’d share a few go-to-market related stories. All without reference to whether the customer cared about X or Y.

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A Better Approach To Demoing Can Turn Sales Around

The Secret PM Handbook

Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. So I thought I’d share a few go-to-market related stories. All without reference to whether the customer cared about X or Y.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

In the podcast, we cover a broad overview of growth/marketing topics, including: The natural “gravity” that slows down high-growth businesses. Organic, paid marketing, and LTV/CAC. And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sonal: How do you determine what’s what when you don’t have product-market fit?

Understand Your Power To Claim Your Value (Part 2 of 3)

bpma ProductHub

In the previous post, we identified the seven sources of power and highlighted that enduring and authentic power emanates from referent, expert, and connection power sources. There are effective and not-so-effective ways to claim your value to your team, organization, and market.

8 Keys to Getting Started

Product Management Lessons from the Trenches

Two years ago this week, I started work as the first VP of Product Management at NTENT - a company with huge, rapidly growing market, world-famous CTO, seasoned executives and engineering team, and core technology that only a handful of companies in the world possess.

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Your sales team needs account plans. Here’s how to create them.

Inside Intercom

launching new market or new product?). Once you’ve started pulling together your research, it’s time to start mapping this out into an internal facing document that will become a crucial reference point throughout the customer lifecycle.

Tactical. Operational. Strategic. The Three Rungs on the Product Management Career Ladder

UserVoice

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. When the product management/marketing profession was in its childhood, upward mobility.

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All walk and no talk? How to grow your product’s voice

Inside Intercom

That’s typically where marketing comes in. As the head of content marketing at eFounders, I’ve come to rely on a loose framework to make these products talk, interact and connect with their users, each with their own, readily recognizable voice. Marketing needs to develop its own line of enquiry into “why” – why does the product exist? In addressing the “why”, marketing needs to feed off of the underlying discussion within the product team.

Convert your ad traffic with personalized landing pages

Inside Intercom

From targeted search keywords to relevant ads to supporting landing pages, marketers can create tailored funnels based on what’s most important to their audiences in order to help connect the dots for future customers – and help them easily understand the value of your products.

So you want to build a brand? Here’s what you need to understand.

Inside Intercom

The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. When people talk about a “brand,” they’re usually referring to something tangible, a design artifact like a logo or an advertising campaign. To me, marketing is about values. It involves people from across your startup – writers, marketers and designers, not to mention your leadership.

Structured Visits – The Ambush

The Product Bistro

The concepts behind structured customer visits are powerful tools that allows the product manager or marketing team to quickly validate their assumptions, and ensure that the market matches the internal view. I am referring to the risk of being ambushed or trapped in your meetings. marketing product management essentials sales

Let’s Abandon Customers and Users

Mironov Consulting

Especially in B2C or B2B2C markets where our tech is part of a long value chain: perhaps our software helps some employee collect data to tune a service that improves delivery of some consumer product… Creating real-world value is a multi-step process involving many players.

Learning Product Management Skills vs. Training: The Big Difference!

Proficientz – Product Management University

That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. For organizations, this approach builds long-term competence for delivering, marketing and selling solutions that address unmet customer needs, regardless of the organizational chaos that’s constantly swirling around the products. Learning how to manage, market and sell products and services in a B2B and B2B2C world is nothing short of complex.

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Learning Product Management Skills vs. Training: Big Difference!

Proficientz – Product Management University

That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales. For organizations, this approach builds long-term competence for delivering, marketing and selling solutions that address unmet customer needs, regardless of the organizational chaos that’s constantly swirling around the products. Learning how to manage, market and sell products and services in a B2B and B2B2C world is nothing short of complex.

Product Feature Prioritization – A Three-Step Technique

Proficientz – Product Management University

Throw in other classifications that attempt to assign value to product enhancements such as market growth, competitive, customer satisfaction, contractual commitments, etc. Blog Gathering Market & Customer Insights Portfolio Strategy & Product Planning

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Customer retention: 5 best practices & 6 strategies for low churn

Inside Intercom

All you need for your lightweight customer retention program is a few hours to create a simple campaign of messages that will pay back many times over – and instill a culture of retention marketing into all aspects of your business. In educational theory they’re referred to as “grazers”.

In Search of Amazon-Like Disruption? Start With Product Usage Data.

Revulytics

In this “inherently cross-functional” role, the potential hire would “work closely with engineering, design, operations, finance and executive teams to bring a consumer product to the market and develop and grow a new business opportunity for Amazon.”. In such a manner, the benefits of usage intelligence can extend beyond data-driven product development to marketing, sales. How usage data improves marketing targets.

A Product Manager’s Approach To Finding Love Online

The Accidental Product Manager

It Turns Out That Dating Is A Market. However, if you are willing to take a step back and instead consider the process of finding the correct life mate a market then all of sudden this starts to seem like a solvable problem.

The Challenge of Managing – and Communicating – Customer Insights

Mind the Product

Be they user researchers, data analysts, market researchers, or customer service agents, every team is fighting to legitimise their job role (and livelihood). User interviews are also common practice among User Experience teams to understand market behaviour.

The Only Product Metric that Matters by Josh Elman

Mind the Product

And do they refer your product to other users? Data Driven Product Management Product Marketing UX Video Greylock Josh Elman KPIs metrics Mind the Product San Francisco MTPcon virality

Product Operations Dashboard

Product Management Lessons from the Trenches

It’s Monday morning and you just launched a marketing campaign to promote a new feature. Buy vs Build: Of course, given the number of tools available in the market, this post wouldn’t be finished without a note on buy vs build.

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Finding Your Product's Critical Event(s)

Product Management Lessons from the Trenches

a Good product), building a business is a science that requires methodical analysis of data to guide the product to its ultimate success (or as Geoffry Moore would suggest, refining the product to “cross the chasm” in order to get to the mass market?—?early

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Introducing C.A.R.E. – a simple framework for user onboarding

Inside Intercom

Having some of this material available in a help center for reference is great, and we definitely recommend it, but it’s not realistic to expect your new signups to go digging through your help center in order to educate themselves on your product. Sales might own communication, Marketing might own content, and Product will own the UI. Sales & Marketing customer onboarding onboarding product education retention

Launch to sell — leverage sales enablement to maximize product launches

Inside Intercom

We partner with stakeholders in Marketing and Product to assess what’s coming down the line and determine the best way for Sales to get new features into the hands of customers and prospects. The goal is to make sure, through a robust, cross-functional approach, that the investment we make in our product pays off in the market. How different is it to what’s available on the market? Does it introduce new concepts to customers or the market?

The Power of Online News Release in the Philippines

I Wonder The Value

Just for reference, here is the major local service in Japan. marketing public-relations strategic-planning product-marketing marketing-strategiesIn Japan, online press release service is often used for news release.

The life of a Product Manager – Learning by Doing

Mind the Product

Marketing should not be an afterthought. Originally Osama’s team had less than 1% of the money and time going into the marketing plan. The product is the whole experience including the marketing, not just the software.

From Product Management to Product Leadership

The Product Coalition

Many, myself included, have referred to Product Managers as the CEOs of their individual products. Rather, professionals who desire a career in product management often come to the role with degrees in Engineering, Marketing, Economics, Computer Science, etc.

Strategic Options for Mature Products

Roman Pichler

These might include revenue, cost, profit, market share, engagement, net promoter score, and cancellation rate, for instance. Another way to stimulate growth is to take your product to a new market or market segment. What Maturity Means.

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How incomplete states drive action online

The Product Coalition

Acorns Acorns Account Strength Ausmed Ausmed Compliance Checklist BTC Markets BTC Markets Account Setup Why are incomplete states important? refers to initiating an activity because of an external goal. technology marketing psychology ux product-development

Don’t be afraid to use live chat for sales

Inside Intercom

Sometimes this means you need to loop in an engineer or marketer. That customer experience will go a long way in being a trusted source of knowledge and nurturing return customers who refer others. Sales & Marketing capture and convert conversion customer success live chat salesUntil relatively recently, salespeople were not too enthusiastic about the idea of using live chat for sales.

SaaS Offer Design 101: Learning From Canva

I Wonder The Value

In this post, I'll introduce the root concept and how to design offer by refering Canva, which is one of the most famous SaaS. Then, you need to grow them to “Hot” through sales and marketing activity. product-management saas product-marketing startup saas-marketing