The Product Bistro
JUNE 23, 2016
An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind. Why do manufacturers do this? First to 1.75 quarts, and now to 1.5
Product Management University
APRIL 8, 2024
There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It runs the gamut.
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Mind the Product
AUGUST 25, 2022
Product and market analysis are important to creating, managing and further growing a product. For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product. This is where product-market fit comes in. [.]
Pragmatic Marketing
NOVEMBER 25, 2018
Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. But customer references don’t automatically lead to wins. The Reference Process From the Buyer's Perspective. But a complex sale almost always requires a live customer reference as well.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. The types of benefits your customers can give you - reviews, referrals, references, and how to activate them. The best customer experiences go beyond the sale. How to make your customer *want* to spread the word.
Intercom, Inc.
MAY 13, 2022
A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Affiliate marketing, where you partner with another brand to market your products.
The Product Coalition
MAY 21, 2023
Levitt’s book, ‘Marketing Myopia,’ published in 1960, remains relevant even today. The book emphasizes focusing on customer needs rather than being fixated on the company’s production process, often referred to as a ‘feature factory’ today. In summary, ‘Marketing Myopia’ is an exceptional article that I highly recommend reading.
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