The Product Coalition

APRIL 3, 2024

Theodore Levitt’s ‘ Marketing Imagination ’ is a significant example of how to inspire innovation with a customer-centric mindset. In my last post I shared the visual notes from “Marketing Myopia” by Theodore Levitt. One of the books there was “The Marketing Imagination” written by the same author.

Marketing 96

Marketing Technical Review Software Review Customer Experience 96

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Review stage (BoFu). It attracts people (who’d otherwise be strangers) to become your customers.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products!

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Userpilot

SEPTEMBER 2, 2022

On the hunt for the best instructional design software to create course content and engage learners? In this article, we cover: How SaaS companies can use instructional design software to increase product adoption. The top ten instructional design tools on the market. What is instructional design software? Let’s go!

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Software Review 98

The Product Coalition

MAY 18, 2022

Continuous improvement is a continual process to improve components of enterprise software?—?processes, Regardless of today’s software development aspect, increasing demand for new features in the products makes competitive advantage higher than ever. Changes can be large or small, which depends on the software projects.

Reporting Tools 128

Reporting Tools Software Developers Software Development Feedback Software 128

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Userpilot

OCTOBER 24, 2022

The three best tools to create an NPS program without coding are Userpilot, Qualaroo, and InMoment. The NPS program is software that can be installed on your product’s website or application to collect NPS feedback from your customers at defined intervals. Using Net Promoter Score software, you can easily: identify them.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Mironov Consulting

OCTOBER 19, 2022

 (I mostly see this proposed by technical leaders who come from non-revenue development organizations – those building software for internal use by companies in another business such as banking or airlines). " Code creators own quality.*  Here’s my thinking. [1]  It’s turtles all the way down.  So

Weak Development Team 129

Weak Development Team Software Review Systems Review Technical Review 129

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Split

MARCH 20, 2024

A streamlined release management process is imperative for mitigating deployment risks and accelerating software delivery. Understanding precisely how to improve release management is key for more efficient software development. Effective release management is pivotal for agile software development.

Release Management 52

Release Management Reporting Tools Analytic Tools Feedback Software 52

Userpilot

SEPTEMBER 5, 2022

Wondering how to ask for customer reviews effectively and get them to respond immediately? Customer reviews play an integral role in any SaaS company’s marketing and customer service efforts. These reviews can directly influence consumer sentiments , attract new customers, and help your product grow. Let’s dive in!

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. Having the right software at your disposal can make product marketing significantly easier, especially if you’re new to the profession.

Analytic Tools 69

Analytic Tools Feedback Software Research Software Customer Communications 69

Product Innovation Educators

FEBRUARY 12, 2024

This discussion is with two speakers who did a joint session, Dr. Wayne Fisher and Dr. David Matheson, whose session is titled “Improving decision quality during stage gate reviews.” He cofounded SmartOrg, which provides software and services to support decision-making and managing uncertainty. But that’s not all.

Software Review 102

Software Review Weak Development Team Research Software Product Research 102

Userpilot

DECEMBER 15, 2022

What is the best software localization tool available at the moment? Software localization adapts your products so that it feels natural to users who speak a different language. Software developers are the target users of Localazy, which supports automatic web and mobile app translation into over 80 languages. Let’s do it!

Research Software 98

Research Software Analytic Tools Feedback Software Reporting Tools 98

Atlassian

JANUARY 13, 2022

They wanted to speed up long-distance calls, leading them to release a complex software upgrade. Later, they found that the software upgrade contained one line of buggy code, leading to cascading switch failures that ultimately snowballed into a huge problem. That’s why improving your code quality is necessary.

Software Review 59

Software Review Feedback Software Reporting Tools Weak Development Team 59

Userpilot

FEBRUARY 26, 2023

However, with so many analytics tools available in the market, is Mixpanel the best option for your business? In this in-depth review, we’ll explore the features, benefits, and limitations of Mixpanel Analytics and why you might need to find a better alternative for you. Mixpanel vs Google Analytics.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Software Review 98

freshtrax

OCTOBER 19, 2021

Japan is the 3rd largest gaming market in the world, only surpassed by China and the US. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. So it’s no surprise that companies want to localize their games for the lucrative Japanese market. 2) Exporting and Importing Strings.

Research Software 111

Research Software Marketing User Testing Software Review 111

Userpilot

FEBRUARY 24, 2023

We’re having a closer look at the key Appcues analytics features, discussing their pros and cons, and checking out a few user reviews. Setting Appcues doesn’t require any coding and it supports both web and mobile apps. The process of creating events is completely code-free. The analytics reviews are a bit more mixed.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Software Review 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Johanna Rothman

NOVEMBER 16, 2020

One of my reviewers for the Modern Management Made Easy books asked a fascinating question: I've never seen this many women in management or in senior leadership positions. Up until the mid-80s, many of the software engineering jobs were for special-purpose machines or applications. The idea of a code review or a design review?

Technical Review 111

Technical Review Research Software Software Review Systems Review 111

Userpilot

OCTOBER 28, 2020

In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Beyond the Software – How to Get the Best Results from Product Tours. Source: userpilot.com. Pros of Userpilot. Intercom Product Tours doesn’t support A/B testing.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

JANUARY 23, 2023

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Why is retention important in SaaS?

Customer Experience 98

Customer Experience User Testing Feedback Software Customer Feedback 98

Business of Software Conference

AUGUST 25, 2021

Book Review – Exponential – Azeem Azhar. How does this relate to software businesses? Globalisation supposedly turned the planet into one big, inter-connected market – the local gave way to the global. As software folk, we’re responsible for designing and building the technology of the future.

Technical Review 99

Technical Review Software Review Systems Review Books 99

Userpilot

JANUARY 17, 2022

Looking for the best NPS surveys software to help you understand customer sentiment and improve customer loyalty with just one simple survey? That’s why we’re taking a look at the best NPS software so you can find the best match for your business and get on the road to sending those insightful surveys!

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Software Review 98

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

PMLesson's Ace the PM Interview

JULY 6, 2020

Whether it be software engineers, data scientists, IT specialists, it now seems standard for companies to have open positions that can't be filled. Source: [link] As such, computer science and coding bootcamps have emerged as a popular choice for those seeking to enter the tech industry and obtain one of these open positions.

Software Review 85

Software Review Technical Review Web Development Web Developers 85

Gainsight

MAY 31, 2023

When evaluating customer success software, review platforms such as G2 and TrustRadius can be invaluable resources. G2 Grid Reports are based on thousands of verified reviews and data from actual users, so you can compare multiple vendors based on real feedback. Review CS on G2, Review PX on G2, Review Digital Hub on G2.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 98

Data Visualization Analytic Tools Customer Experience User Testing 98

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

DECEMBER 6, 2023

The term comes from a commercial and was first used in the software context by a Microsoft manager in 1988. You want to have participants from different departments involved in the product development process: product management, customer success , marketing , and sales. Review and adjust your testing protocols.

Feedback Software 98

Feedback Software Analytic Tools Research Software Reporting Tools 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

OCTOBER 8, 2021

You can review Pendo's analytics in their free trial, which displays various different graphs on the basis of dummy data. This suggests that these users selected a next step that hadn't been pre-defined in Pendo by the dummy product marketing team. 15% were untagged. 13% are tagged as "No next step." Feature Clicks.

Data Visualization 98

Data Visualization Analytic Tools Software Review Feedback Software 98