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Drop-Off Rate: What Is It and How to Reduce It?

Userpilot

The drop-off rate is one of the key product metrics to track to improve the customer experience. TL;DR The drop-off rate is the percentage of users who start an action or process but don’t complete it. In contrast, the exit rate refers to the percentage of users stopping their journey on a particular page. Book the demo!

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

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In-context or out of touch: The future of online customer service

Intercom, Inc.

Support teams are facing a critical juncture: business costs and customer expectations continue to grow while resources like headcount and budget are decreasing. Efficient, personal support is the name of the game when it comes to closing this gap. What does it mean to support customers in context?

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16 SaaS Account Management Best Practices

Userpilot

Managing customer accounts is a pretty tough job, but you know what’s even tougher? TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn.

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5 Costly Branding Mistakes

UX Planet

It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want. Define your target audience: Understand your client’s pain points, desires, demographics, and behaviors. It’s a worthwhile investment.

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Event Data for SaaS: A Complete Guide with Examples

Userpilot

TL;DR Event data refers to customer-generated information that indicates specific customer activities. Collecting it helps you understand customer behavior , identify improvement opportunities, and improve customer experience. You should also collect event data at the adoption stage to analyze customer behavior.

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Customer Value 101: Definition, Formula, and 10 Strategies To Increase the CV for Your SaaS

Userpilot

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? So let’s see what you can do to increase your customer value and retain loyal customers. In SaaS, customer value is a user’s perception of what your product or service is worth.