The Product Coalition

JANUARY 25, 2021

You can conduct market research, send a survey to your customers that goes beyond the usual questions about the product, work on a few white papers, tips & tricks, FAQ’s, cheat s s, best practices, and more. Here are a few ideas I used in the past (more than once, to be honest) and always yielded surprisingly positive results: 8.

Product Research 94

Product Research User Testing Customer Experience Reporting Tools 94

Intercom, Inc.

NOVEMBER 20, 2018

“You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. White papers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Product Marketing Automation For Email.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Intercom, Inc.

MAY 14, 2018

Messaging: Ignore at your peril. As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2% Engagement.

User Testing 223

User Testing Research Software Artificial Inteligence Marketing 223

Userpilot

APRIL 22, 2024

Send targeted messages highly relevant to each customer’s stage in the funnel—messages that align with their immediate interests and necessities A/B test upsell prompts are a savvy tactic to optimize conversions within your marketing funnel. The beauty of marketing funnels is their flexibility.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Innovatemap

SEPTEMBER 29, 2020

At the heart of your product marketing strategy is the foundational statement that claims your unique position in market. There is a science behind claiming a niche market position that is not only unique to Victor, but also directly contrasted with Victor’s competition. If your input is high quality, your results will be as well.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

Intercom, Inc.

MARCH 8, 2018

The last 12 of those have been in leadership positions. You tend to be able to sell slightly more easily, and it definitely helps in a sales position when you’re working for a well-recognized brand like a LinkedIn. When you were hiring in these positions, what were the hard and soft skills that you looked for most?

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Intercom, Inc.

FEBRUARY 1, 2018

How did you get yourself into that position? Then, if they’ve invited a couple people, have they exchanged any messages? Would you rather go after somebody who’s actively using the product and you know is getting value, or somebody who downloaded a white paper and may be vaguely interested?

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Pragmatic Marketing

MAY 23, 2017

From videos and white papers to webcasts and ebooks, HubSpot consistently develops content B2B audiences desire, while simultaneously promoting their brand. Message and Positioning. What is your brand’s message? HubSpot and Fast Company are two examples of companies that do it well. Provide collateral.

Branding 70

Branding White Paper Customer Experience User Testing 70