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How Can Product Managers Stop Copycat Products?

The Accidental Product Manager

Copycats can only be stopped if other people stop selling them Image Credit: [cipher] The goal of every product manager is to create a popular product that our customers want to purchase. If our product becomes too popular, there will be other companies that start to make copies of our products.

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Peloton Product Managers Try A New Plan

The Accidental Product Manager

It’s time to try some new strategies at Peloton Image Credit: Tony Webster The Peloton product managers have had it pretty good for the last few years. Now the Peloton product managers had a problem on their hands. The Peloton product managers are planning additional changes. Then the pandemic hit.

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Product Managers Want To Know: Does Scarcity Work?

The Accidental Product Manager

Product managers want to know if telling their potential customers that there are limited supplies of a product really works. The Concept Of Product Scarcity Any of us who have bought a book on Amazon or made other online purchases are familiar with the message: “Only 2 left in stock – order soon.”

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Product Managers Prepare To Tap Into The Superfans

The Accidental Product Manager

Clearly, for the product managers who promote musicians this was a major setback. Clearly, for the product managers who promote musicians this was a major setback. However, product managers are never stopped for long and virtual concerts that were delivered online were then quickly created.

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Product Managers Find A Way To Turn A Profit

The Accidental Product Manager

The WhatsApp product managers may have come up with a way to make money Image Credit: Marina Stroganova. So just imaging this scenario: you are the product manager for a wildly successful mobile application. As a product manager, how would you go about transforming your free-to-use service into a money making machine?

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What Should Product Managers Tell Customers About Deliveries?

The Accidental Product Manager

With deliveries, sometimes later is better Image Credit: Javi The good news is that your customer has ordered your product. As a product manager, how should you go about dealing with this delay? When a customer orders a product, they’d really like to have that product at the moment that they place the order.

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Product Managers Want To Know: Do Suggestions Help Move Products?

The Accidental Product Manager

Is making a product suggestion a good thing? Image Credit: Hash Milhan As any of us who have gone shopping online know, online retail sites often make product suggestions based on our browsing history. A table was set up with 10 baskets, each with a different product, each priced at 10 cents. So what was the result of the study?