Remove Messaging Remove Product Marketing Remove Sales Training Remove Vision
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130
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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

One set of market and business requirements from the customer’s perspective to drive all products in the portfolio accelerates that maturation process. Vision & Strategy. Let’s go back to the analogy in item 1 above, Market Segmentation. ” Product 3 Goal: etc. On to product strategy.

B2B 100
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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Distilling the 40,000-foot vision. It was so fun.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Distilling the 40,000-foot vision. It was so fun.