Userpilot

MARCH 21, 2022

An in-app messaging campaign is at the heart of product communication software when it comes to helping new users navigate. Even so, crafting an effective in-app messaging strategy can be challenging. Conversely, creating relevant and timely in-app messages could increase retention and growth.

Feedback Software 91

Feedback Software Messaging User Testing Customer Feedback 91

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members.

Product Marketing 84

Product Marketing Feedback Software User Testing Marketing 84

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing 139

User Testing Product Research Product Marketing Customer Experience 139

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

Analytic Tools 85

Analytic Tools Feedback Software Onboarding KPIs Marketing 85

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. What is a product marketing strategy? Key Takeaways.

Research Software 57

Research Software Analytic Tools Feedback Software Onboarding KPIs 57

Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. Successful customer marketing improves the user experience , making it more enjoyable.

Feedback Software 86

Feedback Software Analytic Tools Customer Experience User Testing 86

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? What will your positioning and messaging strategy be?

Research Software 80

Research Software User Testing Strategy Customer Experience 80

Userpilot

MARCH 29, 2023

Having a solid free trial marketing strategy is crucial to product growth. That said, converting users into paying customers after their free trial period ends is easier said than done. In this article, we’re going to show you exactly how you can build a reliable free trial strategy to convert free trial users!

Analytic Tools 89

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 89

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 95

Research Software Feedback Software Product Marketing Marketing 95

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 83

Onboarding KPIs Strategy Marketing User Testing 83

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. How to use micromarketing to convert trial users to paying customers and drive growth. Segment all users based on needs and user journey stages.

Research Software 87

Research Software User Testing Customer Experience Data Visualization 87

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 80

Feedback Software Research Software Product Marketing User Testing 80

Userpilot

MAY 10, 2022

The churn prevention strategies discussed in this article will help with your product engagement strategy. In addition, you’ll also learn how to calculate churn for your SaaS and see the three main reasons why SaaS customers stop interacting with your product and what you can do to prevent that.

Feedback Software 83

Feedback Software Analytic Tools Research Software User Testing 83

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. What is the use of in-app messaging? Let’s get right into it!

Feedback Software 91

Feedback Software Analytic Tools Customer Experience User Testing 91

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. Book your demo now to see it in action. Dashboards on Userpilot.

Analytic Tools 82

Analytic Tools Data Visualization Feedback Software Reporting Tools 82

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product management?

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 73

Feedback Software User Testing Customer Experience User Friction 73

Userpilot

MAY 17, 2022

There will always be changes, updates, and improvements that need to be implemented to improve user experience and keep products competitive. We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. This is a continuous journey.

Feedback Software 87

Feedback Software User Testing Product Research Customer Feedback 87

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Use cohort tables to understand how different user segments engage with your product, then improve. The longer it takes for users to experience value, the more likely they'll churn.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 60

Feedback Software Research Software Product Marketing User Testing 60

Userpilot

SEPTEMBER 2, 2021

Whether you're trying to drive product expansion in your current market or want your business to conquer uncharted territory, a solid growth strategy is exactly what you need. Let's start with defining what a growth strategy actually is and how to measure the metrics it impacts. 1 – Market penetration strategy.

Feedback Software 75

Feedback Software Research Software User Testing Onboarding KPIs 75

Userpilot

MAY 14, 2024

Businesses use consumer behavior models for customer segmentation , marketing personalization , and predictive customer analytics. Customer behavior models also help them improve user experience and boost customer retention. Prioritize product development. Create targeted marketing strategies.

Data Visualization 89

Data Visualization User Testing Analytic Tools Customer Experience 89

Userpilot

APRIL 29, 2024

Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. And avoid unproductive marketing campaigns.

Analytic Tools 79

Analytic Tools Research Software Feedback Software Product Research 79

Userpilot

OCTOBER 18, 2021

Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. Trends – so you know what is working great right now regarding acquiring and retaining customers and what you should do to follow SaaS market trends so you won’t stay behind the competition. Product-Market Fit (PMF).

Analytic Tools 82

Analytic Tools Feedback Software Research Software Onboarding KPIs 82

Userpilot

OCTOBER 6, 2023

Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. The stage where a lead becomes a free trial user.

B2B 93

B2B Analytic Tools Feedback Software Data Visualization 93

Alchemer Mobile

NOVEMBER 10, 2022

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. We all know and love Slack.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

MARCH 21, 2024

The customer profile template contains different types of data, including: Product engagement data such as product usage patterns and interactions with different features of the product. User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand.

Data Visualization 91

Data Visualization User Testing Customer Experience Customer Feedback 91

Userpilot

SEPTEMBER 15, 2021

Are you concerned about end-user engagement in your SaaS product? In this article, we share some proven strategies to help you keep your users engaged! They trigger product-led growth and help SaaS businesses achieve new milestones. End-user engagement is different from customer engagement.

Feedback Software 76

Feedback Software User Testing Customer Feedback Customer Experience 76

Userpilot

MAY 8, 2024

We also share 13 strategies to help you cater to various needs. You can identify needs through surveys , interviews, social listening, competitor analysis, user behavior analysis , and customer journey mapping. Personalize experiences for different customer segments. Here are 13 strategies to satisfy them.

Data Visualization 88

Data Visualization User Testing Customer Feedback Analytic Tools 88

Userpilot

FEBRUARY 25, 2024

Frictionless sign-ups and proactive support are now essential for winning over users. Predictive analytics are driving business decisions such as product and marketing strategy. No-code tools are making complex tasks simple, such as building in-app product tours. Here are the top trends to watch out for.

Analytic Tools 89

Analytic Tools Data Visualization User Testing Reporting Tools 89

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 267

Weak Development Team Product Management Product Manager User Testing 267

Userpilot

JANUARY 16, 2024

UX mistakes will disrupt the user experience and undervalue your product. This article shows you 14 common UX mistakes designers make, plus how to avoid them and build fantastic product experiences. For example, Clickup’s onboarding strategy has too many things going on at once. Empty state example.

User Testing 81

User Testing Feedback Software Research Software Product Research 81

Userpilot

MAY 20, 2024

UserGuiding is the best user onboarding software for small companies. Here are the best product management software for SaaS companies: ProductPlan is the best tool for road mapping and informing your product-led growth strategy. A product roadmap from ProductPlan. modals , banners , checklists , tooltips , etc.)

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Alchemer Mobile

MAY 19, 2021

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236