Remove Naming Remove Outbound Remove Product Marketing Remove Video
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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. Though he had experience in recruiting, sales and product, marketing was new ground for him. There’s a temptation to come in and say, ‘We need to run down the gamut of traditional tactics, like getting our outbound SDR team calling.’

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Building products for growth

Product Bookshelf

Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Currier asks “how great is your daily email?”

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What Are The Stages Of The SaaS Sales Process?

Userpilot

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. Much like the name suggests, you won’t be proactively selling SaaS to users in the self-service model. Video marketing (YouTube and TikTok).

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6 Less Known Customer Success Best Practices to Reduce Churn and Improve Retention [+Case Study]

Userpilot

How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). What’s the correlation between Customer Success and Product Marketing? Let’s get started!

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Sujan Patel on scaling growth with chatbots

Intercom, Inc.

Sujan: Mailshake is an outbound sales tool. I actually started it more for marketers; my background is in SEO, and then doing that the longest time and I did a lot of outreach. It still didn’t work for marketers, but sales people loved it and flocked to the platform. Can you tell us what it is and why you started it?

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What is SaaS Marketing? The Ultimate Guide

Userpilot

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Leveraging video content.