Userpilot
OCTOBER 8, 2021
In the past, any rapid growth that occurred in software companies was largely sales-based or marketing-based. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. social media posts, Youtube videos or podcasts.
Userpilot
JULY 4, 2023
Components of product-led growth. Test, test, test to get product-market fit Before you dip your toes into the mainstream market, you want to ensure you have nailed all parts of your product. Content : Content can cover many things, such as podcasts, videos, and social media.
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Intercom, Inc.
APRIL 18, 2019
Though he had experience in recruiting, sales and product, marketing was new ground for him. There’s a temptation to come in and say, ‘We need to run down the gamut of traditional tactics, like getting our outbound SDR team calling.’ In the early days, if an outbound call [asked], ‘Who runs customer success for you?’
Usersnap
FEBRUARY 14, 2023
While creating a SaaS go-to-market strategy and distribution plan, ask yourself: How can I best share my value proposition with my target audience? Will I focus more on inbound or outbound sales, or both equally? What channels will I use to distribute and advertise my products?
Userpilot
FEBRUARY 4, 2022
Transactional model: The transactional sales process requires a few sales reps for potential customers who are hesitant to pay the price of your product. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles.
Product Bookshelf
FEBRUARY 21, 2017
Product managers can learn a lot from growth marketers. Growth teams can be part of product teams and modify the product to increase growth. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Experimentation and learning. The Laws of Growth.
Bain Public
NOVEMBER 4, 2018
As promised, here are the slides from my talk at Impact Product Management Conference 2018 event in Budapest, Hungary. Watch the video here : [link]. The challenges of product development are not about products. The empathic component is what makes a product manager special. They are about interpersonal relations.
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