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How to Build a SaaS Platform

The Product Coalition

Businesses and individuals are increasingly making SaaS (Software-as-a-Service) applications their choice software platform for their business needs. The increasing popularity of cloud computing indicates that the importance of SaaS will only increase in the future. SaaS products already have these integrations.

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How to Measure Software ROI For SaaS Products

Userpilot

What is software ROI and how to measure it? TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment. Calculating software ROI is crucial for informed decision-making for technology investments.

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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How UX Researchers Can 4X Their Usability Test Response Rates With Userpilot

Userpilot

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. What’s the business impact of this challenge for SaaS teams?

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

And how to do it with available product analytics solutions? To conduct funnel analysis in tools like Userpilot , Mixpanel, or Google Analytics , define the conversion events for the stage as well as conversion criteria. There are a few benefits why marketing funnel analysis is essential for SaaS product success.

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How to Conduct a UX Audit in SaaS

Userpilot

In the world of SaaS, having a seamless user experience can make or break your company's success. Study behavior trends to highlight any UX designs users avoid. There are several UX audit tools to consider when looking for options. For example, let's say your goal is to study a specific product's adoption.

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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Applying insights from market research to product development and marketing strategies can significantly enhance business growth.