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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

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“Build What Matters” Framework for Startups

The Product Coalition

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.

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A 7 Step Guide On How To Build An Efficient SaaS Product Marketing Strategy

Userpilot

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. What is a product marketing strategy? Your product should be positioned – i.e

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Mastering Product Success: Unveiling the Power of Product Vision, Roadmaps, and Goals

People-First Product Leadership

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. What ground has been covered?

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2021 Guide To SaaS Product Management Metrics Every Product Manager Should Be Tracking

Userpilot

Looking for the right SaaS product management metrics that offer valuable product growth insights ? Defining and tracking key metrics is an integral part of the product management process. In this article you’ll learn about: Ways to measure SaaS products. Activation metrics you can track: activation rate.

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Interview With Alex Levitch (PM at Google): How to Run Product Experiments to Grow Products

Userpilot

Are you running product experiments continuously? Great products are built on experimentation–evaluating ideas and making decisions based on product growth insights data , not just what you think is an amazing idea (even if it is). Plus, we’ve added a few of our favorite tips for SaaS tools at the end.

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User Retention Playbook: How to Keep Customers Happy

Userpilot

A user retention playbook will keep your customers happy and continue using your product for longer. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. When developing your product , address app performance issues to improve user retention.