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User Profile: What Is It and How to Create One?

Userpilot

If you use social networking platforms (and who doesn’t), you already know what a user profile is. This article focuses on user profiles in the SaaS context. You will learn what it is, how it differs from a user persona, what data it may contain, and how to create it for your product using a product analytics tool.

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8 Effective Ways to Recruit Participants for User Research

UX Studio

Participant recruitment is crucial for successful UX research. By understanding the pros and cons of each, you will be able to select the best recruitment method for your research study. Recruitment in UX research is finding participants for your qualitative research activity. Ask your existing users to participate.

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Mobile Test Automation Playbook

The Product Coalition

Manual testing of your mobile products is important and useful. However, it does not scale well, with the myriad of devices, OSs, screens and other combinations that exist on the market that your users will utilise. What is Mobile Test Automation? Why do Mobile Test Automation? an app or website.

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What is Content Testing: Benefits, Methods, and Tools

Userpilot

In many cases, content is the first touchpoint of your customer journey – your prospects’ first interaction with your product. Content testing is how you ensure that your content is relatable and well-perceived by your audience. What content should you test? From website copy to in-app messages.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. So, we won’t waste your time. Sound good?

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Top 13 SaaS Customer Engagement Trends 2023 to Follow

Userpilot

Looking to implement the top customer engagement trends in 2023 for your SaaS business? Staying on top of the engagement trends is a must for product growth and staying ahead of your competition. TL; DR Customer engagement refers to the active interaction between customers and products. Let’s start!