Userpilot
SEPTEMBER 28, 2022
Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.
Roman Pichler
NOVEMBER 1, 2022
But it has the following three drawbacks: A feature-based roadmap can give rise to and strengthen a feature-factory mindset where adding features is more important than creating value and making a positive impact on people’s lives and the business. While goal-oriented roadmaps can be very beneficial, they are not always applied effectively.
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Roman Pichler
APRIL 15, 2024
Figure 1: The GO Product Roadmap Figure 1 shows a specific goal-oriented roadmap template I developed, the GO Product Roadmap. The most important one is the goal , and it’s positioned in the middle of the template on the third row. It describes the specific benefit or outcome the product should achieve.
Product Talk
FEBRUARY 14, 2024
Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting.
Roman Pichler
DECEMBER 6, 2022
For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal. The influence you exercise should therefore be a positive one, see my article Should Product People be Servant-Leaders?
Userpilot
SEPTEMBER 14, 2023
Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.
The Product HQ
APRIL 20, 2024
Therefore, relying on experience and certifications alone isn’t the answer. If you’re looking to move forward from a product manager position, you need to have a formal degree. A company may call its junior product managers associate product managers. If you don’t, you need to start with one.
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