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How to Test Before You Build

The Product Guy

In this episode of How I PM, Michael Ionita, CEO of LFG Solutions and YouTuber, shares practical ways to test your product ideas before writing any real code. Michael’s Four Keys to Testing Before You Build: Run Painted Door Experiments Present a clickable version of a future feature. Building without validating wastes time.

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522: Stop the stupid using proactive problem solving – with Doug Hall

Product Innovation Educators

Doug joined us in episode 518 and is back to share battle-tested strategies that will help you fix problems faster and smarter. When presenting new ideas, especially those that challenge existing systems, people naturally feel stress. The team conducted 72 tests in seven days, meticulously documenting each attempt.

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515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

He describes what he calls the “Your PowerPoint is better than mine, but you’re wrong” syndrome – where strong presentation skills can override better strategic choices. This makes product launches valuable testing grounds for innovation.

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517: How to conduct an AI Design Sprint – with Mike Hyzy

Product Innovation Educators

During the workshop, Mike structures this through team-to-team interactions, where each group presents their concepts to another team for feedback. This allows for immediate testing and validation of the user experience. What makes this process particularly valuable is its flexibility.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue.

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Driving Impact Through Influence and Experimentation: Key Insights from TPG Live

The Product Guy

For instance, a general example of successful experimentation could involve testing a new onboarding flow for a SaaS product. By running an A/B test on two variations of the onboarding process, a team might identify a version that reduces drop-offs and increases user engagement.

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The Validation Component The heart of solution identification lies in customer validation. Product Verification In discussing product verification, Nishant highlighted how this crucial activity has transformed dramatically with the adoption of different development methodologies, particularly in the software industry.

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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. During this presentation, attendees will hear case studies, examples, and best practices gleaned from Jim's 25 years of using the Product Discovery Cycle.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

This presentation will dive into how proper experimental design, multiple hypothesis testing, cohort analysis, and split testing can effectively reduce batch size and meantime to validate insights accelerating your lead time from idea to cash.