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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Once you reach that point, it’s easier to grow systematically in to other markets because you’ll have the resources to achieve the same level of market and customer success. Consider for just a moment that your company and its products don’t exist, but the customer organizations that you serve do. On to product strategy.

B2B 100
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Traditional product management also reinforces silos and competing priorities as every team fights for resources to improve each product versus a holistic approach of using multiple products to quantifiably improve how customers run their business. What are the Core Principles of Portfolio Product Management?

Marketing 130