Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

The Product Guy

APRIL 21, 2019

Guest Post by: Anthony Lazarus (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Patrick Hoffman]. There is one key tool used by successful customer-centric businesses that most product managers disregard. There is one key tool used by successful customer-centric businesses that most product managers disregard.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. Ready to dive in?

Product launches 98

Product launches Product Research User Testing Research Software 98

ProductPlan

OCTOBER 6, 2022

A new product can feel the same way. There is a place between nothing and a great product that’s full of uncertainty. Now, after a decade of managing products and advising, I find it exciting. These days I look forward to starting research and discovery with nothing but a hypothesis.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

OCTOBER 19, 2024

Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations. Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. Integration : The product works well with other tools and systems.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. Next up, is the launch itself.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

AUGUST 19, 2024

Whether you’re introducing a new product, releasing an upgrade, or announcing advanced features, outlining a product launch strategy can help align your efforts in the right direction. That’s where product launch analytics step into the picture. Book a demo to see it in action. Book a demo to see it in action.

Data Visualization 103

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 103

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS?

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. First, you need to research your audience and the available framework options.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

AUGUST 14, 2023

For most SaaS businesses, a product satisfaction survey can be the heart of a user research process. But what type of surveys are best for your goals? In this article, we’ll go over different survey types and examples, as well as provide some ready-to-use templates you can use right away with Userpilot.

Product Research 97

Product Research Data Visualization Analytic Tools Feedback Software 97

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

SEPTEMBER 25, 2023

Concept testing is an integral part of designing UX that not only satisfies user needs but delights them. This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. Consider using AI for qualitative feedback analysis.

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

ProductPlan

APRIL 9, 2020

Carlos González de Villaumbrosia has over 10 years of experience building teams and digital products in the US, Europe, and Latin America. Carlos founded Product School in San Francisco in 2014. Today, the company is the global leader in product management training with 20 campuses worldwide and a live online campus.

Product Research 105

Product Research User Testing Research Software Data Visualization 105

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. We’d already launched two successful Mac utilities, but this was the first time we’d launched a SaaS-style product – Setapp provides access to over 100 Mac apps in one suite.

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Advertising.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

The Product Coalition

MARCH 11, 2020

Scaled products are past the stages of early access, or pre-launch and have grown to have plenty of customers, and regular users. This article will discuss product discovery for product teams who are working on scaled products, or are in the process of scaling their product. What is product discovery?

Product Research 90

Product Research User Testing Data Visualization Technical Advisors 90

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. There are marketing emails to assemble. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype.

Product launches 111

Product launches Strategy User Testing Product Research 111

Intercom, Inc.

JULY 9, 2018

Shipping product fast and often means more opportunities for Sales to delight customers and engage with prospects. But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. The work of Sales Enablement begins as soon as the product roadmap is set.

Product launches 117

Product launches Product Research Customer Experience User Testing 117

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Book a demo to learn about its engagement, feedback, analytics, and self-service features.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Product Marketing Research Software 98

The Product Coalition

MAY 5, 2020

What is Product Discovery Anyway? Product Discovery is the process of figuring out what needs to be built. Product Discovery is the process of working on your idea, asking questions of customers, until you get three big YES’S. Product Discovery also helps you to make the best, most informed decisions.

Product Research 84

Product Research User Testing Onboarding KPIs Research Software 84

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? Read on to find 12 important survey types and sample questions to ask.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Roman Pichler

JUNE 28, 2016

Scaling and the Product Life Cycle. To understand if and when the product owner role should be scaled, I find it helpful to consider the product’s life cycle stage. As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product.

User Testing 227

User Testing Customer Feedback Product Research Feedback Software 227

Userpilot

SEPTEMBER 20, 2022

Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems. Finally, it helps teams to achieve the product-market fit faster.

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base. What is a product announcement?

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

The Product Coalition

JUNE 24, 2020

What is each flavour of product manager responsible for? In my previous post, I introduced the four different flavours of product manager, depicted by the PM quadrants matrix. What are the four flavours of product manager? In this post, I’ll go into the responsibilities for each of the four ‘flavours’ of product manager.

Research Software 148

Research Software Analytic Tools Product Research Product Manager 148

Userpilot

MAY 5, 2022

What does the product management process involve? Why is it important for product managers to follow them? Product managers lead interdisciplinary product teams to deliver products that bring value to customers. Product managers lead interdisciplinary product teams to deliver products that bring value to customers.

Product Research 98

Product Research User Testing Research Software Feedback Software 98