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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. Of course the problem is, there’s a natural fit between a product and it’s distribution channels.

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My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more

Andrew Chen

Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The product launch. And then they keep traveling, sometimes for a year+. 3) viral factor >0.5

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A Career in Product Marketing vs Product Management – What You Need to Know

Userpilot

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

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7 Takeaways from ProductCraft 2019

ProductPlan

For those of you who are unfamiliar, ProductCraft is a community for product managers that is run by Pendo. This being the first year of the ProductCraft event (and because I lead product marketing at a company in the product management space), I was especially curious. What would the attendance be like?

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My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more

Andrew Chen

Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The product launch. And then they keep traveling, sometimes for a year+. 3) viral factor >0.5

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My 9 Lessons Learned for Remote Success from Across Time Zones

ProductPlan

I was working on releasing our Product Managers in 2020 report , the Anatomy of a Product Launch , our Finding Product Market-Fit book, the Feature-Less Roadmap book, and Mastering a Day in a Product Manager’s Life. Shameless plug: I’m very proud of all of these books.