PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JULY 8, 2022

Ever wondered what your users think about your product’s features, UI design, and quality? Product experience insights help you understand how customers feel about your product, and how they react and interact with it. Product analytics helps you observe how users engage with your product.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience Feedback Software 98

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

ProductPlan

MARCH 3, 2022

Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. It’s not about chasing every short-term dollar or squeezing every ounce of profit from every product. Product-centric organizations. Customer centricity.

User Testing 86

User Testing Customer Experience Research Software User Friction 86

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Your MVP should tackle your user's main pain points.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? What tools do you have at your disposal? Product planning focuses on the customer and business outcomes that the product should achieve. Stages of product planning.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years? So you want to make those chances count.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

The Product Coalition

FEBRUARY 11, 2023

Typically there are four steps to creating a detailed GTM Strategy. Product Market Fit (PMF) Knowing your Target Audience Competition & Demand Find the Distribution Channel Product Market Fit (PMF): A Product Market Fit (PMF) is a way knowing what problems your product will solve.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision. Book the demo!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 122

User Testing Customer Feedback Customer Experience Data Visualization 122

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This makes it more important than ever to create products people actually want to use. What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. But how do you do that?

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

JUNE 6, 2023

Our ultimate guide to product data analytics explores: The most relevant metrics teams should track. And, how to analyze product usage data to enhance the product experience. We also look at various tools that can help you harness the power of analytics to drive your product growth.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 87

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. What is Customer Segmentation?

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

Gainsight

JULY 27, 2022

SaaS brands are now leaning into product-led growth (PLG), using the product to continuously engage customers and drive more efficient acquisition, retention and expansion. It also allows brands to focus sales and success teams on the later stage of the customer journey to drive stickiness and enterprise-grade expansion.

Feedback Software 59

Feedback Software User Testing Customer Experience User Friction 59

Amplitude

DECEMBER 23, 2020

In the past few years, the tech industry has over indexed on technical skills and neglected the soft skills required for excellent product development. Collaboration and customer empathy, in particular, are fundamental. Your product is unlikely to be liked if you can’t put yourself in your customers’ shoes. .

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Customer Feedback 104

ProductPlan

FEBRUARY 8, 2022

Some early warning signs that product managers are spread too thin, and it’s time to consider product ops include: No longer capable of managing the product management toolset themselves. Inability to process and learn from the flood of customer feedback and data pouring in.

Data Visualization 84

Data Visualization Reporting Tools Feedback Software Analytic Tools 84

Userpilot

SEPTEMBER 11, 2023

The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Meanwhile, your post-launch phase is about evaluating your launch success and driving sustained product adoption. Choosing the right tool to work with can make your life easier. What are their challenges and pain points ?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Product Talk

FEBRUARY 12, 2020

Her exposure to the product team —and the departure of a previous product manager—sparked Lisa’s interest and led to her stepping into the product manager role right around the time that Teresa began working with the product team as a discovery coach. We realized we needed to build that trust into the product itself.”.

Product Research 175

Product Research Data Visualization User Testing Research Software 175

ProductPlan

AUGUST 10, 2023

Yet the customer experience continually improves while KPI targets come into view. Alternatively, how can we let our current customers suffer and miss out on easy wins just to chase after something that might not even work and won’t generate meaningful revenue for years? So you want to make those chances count.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. In doing so, you’ll be able to unlock other hidden user personas that you hadn’t accounted for previously. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Usersnap

SEPTEMBER 12, 2023

Well, monetizing your product is a pretty complex topic and many companies, in fear of going down a rabbit hole, tend to keep their distance from adapting and changing their prices. If you are providing more value to your customers, then let your product be appreciated at the price it deserves. What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

APRIL 25, 2022

The product leader is the first person to get involved in product development and focus on strategy, product-market fit , and customer experience. Product managers step in later and they are in charge of implementing the strategy and building the product.

Leadership 98

Leadership Analytic Tools Research Software User Testing 98

PMLesson's Ace the PM Interview

FEBRUARY 7, 2022

Talk to Users & Customers ?? Become Deeply Familiar With the Product ?? Customers are the lifeblood of your business. At the end of the day, customers are your rock. They influence everything you'll create and ship as a successful product manager. What makes their product(s) different?

User Testing 52

User Testing Onboarding KPIs User Friction Weak Development Team 52

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Bain Public

JANUARY 21, 2020

Currently in the prototype phase, LUCA Theory is building tools to quantify investment conviction through novel forms of collective intelligence. They plan to offer smarter, better-informed decisions to everyone, starting with the financial, recruiting, executive decision-making and medical markets. Listening is a powerful tool.

User Testing 52

User Testing Feedback Software Startups Customer Experience 52

Userpilot

FEBRUARY 13, 2020

The End-User Era by HubSpot. Once a customer had purchased your (potentially expensive) software, they would have to put up with it, whether it provided a good product experience or not. With the emergence of SaaS, the power started to shift towards the customers. The users were no longer locked into one product.

Feedback Software 128

Feedback Software Analytic Tools Research Software Customer Experience 128

Userpilot

FEBRUARY 20, 2024

Try Userpilot and Take Your Product-Led Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a data product roadmap? A product roadmap is a general term for a plan that highlights the direction, vision , priorities, and progress of a product’s development over time. Book a demo now to begin.

Data Visualization 105

Data Visualization Feedback Software Research Software User Testing 105

Intercom, Inc.

FEBRUARY 7, 2019

How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? How Coda eliminates pain points. We’d ask a team, “What tools do you use at work?” Shishir: Yeah, leaving it public.

Feedback Software 171

Feedback Software Reporting Tools User Testing Data Visualization 171

ProductPlan

JUNE 1, 2023

When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. But are you solving for actual customer problems?

User Testing 83

User Testing User Friction Development Team Review Reporting Tools 83

Userpilot

JUNE 8, 2022

This piece will guide you through all the crucial steps of product analytics, from finding important customer data to using various product management analytics tools. Ready to dive into product management analytics? Multiple teams need to gauge product analytics data. Let’s get started!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Specify product vision and create the product strategy.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

JANUARY 9, 2023

Product personas help product managers keep alignment between the product and its vision. Building user personas helps the entire team better understand user needs and build solutions that satisfy them well. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98