Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different.

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Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

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The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

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User Testing Customer Feedback Customer Experience Data Visualization 120

Userpilot

FEBRUARY 3, 2021

In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product.

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Userpilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. We finish with an overview of product analytics tools that your team can benefit from. Segment analysis focuses on common qualities shared by similar users.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Userpilot

MARCH 18, 2022

It is how businesses let their target audience know who they are and what they can do and it refers to the words on your site, landing pages, as well as other marketing messages. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

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Userpilot

JANUARY 8, 2021

Before we get into what is considered a good NPS score, we have some good news and some bad news. This will let you know how well you are truly serving your customers. You have more customers enjoying your product than hating it. What Is Considered Good NPS Score, and What Is a Bad NPS Score? Source: Userpilot.

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Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

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Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. What We’ll Cover In Our Customer Retention Guide. TL;DR- 13 Customer Retention Strategies.

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Userpilot

OCTOBER 25, 2022

In general, strategic product management focuses on the key decisions that need to be made to ensure long-term product success. Strategic Product Management Activities and Tips. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

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People-First Product Leadership

DECEMBER 20, 2023

Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. The Vision is brought to life in the Now / Next / Later roadmap, which is supported by Product Goals. No worries.

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Userpilot

FEBRUARY 22, 2024

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.

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Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

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Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

JANUARY 17, 2024

If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth.

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Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

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Feedback Software User Testing Product Research Strategy 98

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

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Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Book a demo with our team to learn more. Launch phase.

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Feedback Software Research Software Analytic Tools Product launches 97

Usersnap

SEPTEMBER 21, 2021

How badly do you want to know if your customers are truly satisfied with your services? A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base.

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Userpilot

JANUARY 27, 2022

So let’s see how you, as a product manager, can reduce product churn and drive growth in your company. Product churn is a metric that measures how many customers leave your product over a specific period. Customer acquisition costs 5-25 times more than customer retention. Churn Rate Calculation.

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Feedback Software Analytic Tools User Testing Onboarding KPIs 98

ProductPlan

MARCH 10, 2023

Whereas a product release is focused on the introduction of an entirely new offering to the market, the term feature release refers to the rollout of new or updated functionalities within an existing product. Product teams find a never-ending opportunity to improve on what came before.

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Intercom, Inc.

AUGUST 17, 2018

As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions. Figure out who your ideal customers are using internal data or market research and then segment your ad campaigns accordingly.

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Userpilot

JUNE 8, 2022

This piece will guide you through all the crucial steps of product analytics, from finding important customer data to using various product management analytics tools. Ready to dive into product management analytics? Product management analytics revolves around the understanding of user behavior across your product.

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The Product Coalition

MARCH 11, 2021

Gousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts. Life had other plans.

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Product Research User Testing Customer Experience Data Visualization 134

Userpilot

MARCH 1, 2023

Is Pendo or Whatfix the best tool for customer feedback? With so many user feedback tools available on the market today, it can be challenging to pick the right one for your needs. Collecting and analyzing customer feedback is crucial for businesses that want to enhance the product experience and improve customer satisfaction.

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Userpilot

AUGUST 15, 2023

In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. TL;DR A product launch marketing plan is a three-phase strategic plan to create product awareness and ensure product launch success.

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Product launches User Testing Feedback Software Research Software 98

Userpilot

FEBRUARY 23, 2023

Which is better, Pendo or Userlane, for customer feedback? We’ll discuss exactly what the perfect customer feedback tool should deliver and which is the best choice for your company in this post. TL;DR Collecting customer feedback is an important task for any product team. Let’s get started!

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Feedback Software User Testing Customer Feedback Analytic Tools 52

Andrew Chen

JULY 20, 2020

For many products that would be viewed as an amazing success, but for a viral social product like Instagram, linear growth doesn’t cut it. My job was to help the team accelerate and get back to exponential growth. Solving For The Adjacent User Captures The Potential Of Current Product Market Fit.

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User Testing Customer Experience Customer Feedback Research Software 145

Mixpanel

OCTOBER 6, 2023

In my 10 years of working with big data and partnering with thousands of different customers across nearly every industry, I’ve seen many data warehouse projects fail. Sometimes teams fall short of getting pipelines tied together and running, sure. The only thing that matters in software is the experience of the user.”

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Userpilot

OCTOBER 27, 2022

Looking for the best customer feedback tool for your SaaS company? There are plenty of solutions for customer feedback on review sites, but they don’t make the choice any easier. Customer feedback is any information provided by customers about their experience with a product or service. Let’s dive in!

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Userpilot

MARCH 1, 2023

What is the best customer feedback tool, Pendo or Chameleon? In this article, we will compare the top solutions for collecting customer feedback, enabling you to make an informed decision quickly and easily. TL;DR Customer feedback refers to the information and opinions your customers share about your product.

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Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

OCTOBER 21, 2020

Objective : gamifying and incentivizing the tertiary onboarding experience to help your users adopt the more advanced features of your complex products. Developing good use patterns and correcting bad ones. moment and adopted the few core features of your product that are absolutely necessary to get them.

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Analytic Tools Onboarding KPIs Data Visualization Feedback Software 81

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. We’ve put together this complete guide so that SaaS teams can learn everything they need to know about NPS.

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Analytic Tools Feedback Software Research Software Data Visualization 134

Userpilot

FEBRUARY 21, 2023

Is Pendo or Apty the best tool for customer feedback? In this post, we’ll discuss exactly that – what the perfect tool for customer feedback should deliver and which will be the best choice for your company’s needs. Userpilot is the perfect alternative for collecting and analyzing customer feedback in-app.

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The Product HQ

FEBRUARY 1, 2023

A data product manager’s resume is never generalized because it always targets specific pain points. For example, in some cases, you focus on business intelligence and the agile development process. In other cases, you focus on data mining, machine learning, and data analytics to derive better product decisions.

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Userpilot

OCTOBER 30, 2023

Appcues is a robust product adoption and user onboarding platform for web and mobile apps. It enables product teams to create, implement, and test personalized in-app onboarding experiences. The platform also helps you announce new product features and collect customer feedback.

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