Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? Product Marketing is Key to Portfolio Marketing.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 105

The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. This pursuit motivates companies to dream about breakthrough strategies. It’s about a company that seemed to have a great idea from the start, but then, as the story goes, they failed to achieve product-market fit.

User Testing 129

User Testing Product Marketing Research Software Marketing 129

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Product management is a discipline valued by the world’s most successful and innovative tech companies.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! behavioral targeting).

Analytic Tools 98

Analytic Tools Feedback Software Marketing Product Marketing 98

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

APRIL 3, 2024

Continuous improvement through experiments is key in product-led innovation, ensuring products evolve in line with user preferences. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

The Product Coalition

JANUARY 7, 2021

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?

User Testing 167

User Testing Product Marketing Marketing Customer Experience 167

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

Product Strategy 109

Product Strategy Research Software Strategy User Testing 109

The Product Coalition

FEBRUARY 18, 2023

Running a successful product organization is hard. It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. This mostly happens with products related to the product space itself — products for product managers and product teams.

Data Visualization 135

Data Visualization Customer Communications Feedback Software User Testing 135

Userpilot

OCTOBER 20, 2023

What’s the best funnel optimization tool for SaaS companies? In this article, we look at 10 product analytics tools that you should consider when making your choice. Plerdy is a dedicated conversion optimization tool for sales funnels , offering analytics tools like heatmaps, session replays, and funnel analysis.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Reporting Tools 105

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

MARCH 5, 2024

They are used by marketing , sales, product , and customer success teams to evaluate the effectiveness of their processes and strategies. Google Analytics is a popular free tool used for visualizing funnel data for websites while Userpilot is a product growth platform that allows you to do it for web apps.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

JUNE 12, 2023

We’ll also show you tools that will simplify everything. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys?

Data Visualization 96

Data Visualization Product Research Research Software Analytic Tools 96

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Feedback Software 98

Feedback Software Product Research Research Software Product Marketing 98

Mixpanel

FEBRUARY 2, 2024

Of course, there are strategies for getting very helpful information from long-form user interviews , but some of the most consistent and reliable input for product developers comes from a data-first approach that’s powered by data-gathering tools. We use four key tools to support the process: 1. Try it for free.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing? What is PLG strategy?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Alchemer Mobile

MAY 7, 2020

You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? In order to help, we’ve taken the liberty of compiling a list of the best mobile in-app feedback tools for you. Core mobile in-app feedback tools & solutions.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

MARCH 28, 2024

It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. It involves collecting data about user interactions with the product and analyzing it for patterns. product marketing manager ). Let’s get to it!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

DECEMBER 22, 2022

This article dives deep into churn prediction for SaaS, showing you the strategies that work and how to implement them. Common reasons for churn: Product-market fit failure. Product pricing plan weak points. Best tools for predicting customer churn: Userpilot , Mixpanel, Baremetrics. Poor onboarding.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software User Testing 98

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. How to Create Business Requirements That Improve Product Marketing & Sales Proficiency.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? 1 – Embrace Product-Led.

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

The Basics of Product Management

JUNE 30, 2020

Are you looking to break into product management ? Then these strategies are a must know for every product professional. Product Feedback Loop – Strategies. There are many strategies that a product team can use to get real and useful feedback on their products. Market Research.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225