ProductPlan

JUNE 19, 2020

In our webinar Product Managers: Treat your Strategy as a Product , Hadrien Raffali discusses the importance of tracking market activity and tweaking plans accordingly. Raffali believes strategy missteps are inevitable if companies aren’t spotting key patterns quickly enough. What does a Good Strategy Look Like?

Product Strategy 83

Product Strategy Strategy Research Software Technical Review 83

The Product Coalition

FEBRUARY 18, 2023

Running a successful product organization is hard. It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. This mostly happens with products related to the product space itself — products for product managers and product teams.

Data Visualization 129

Data Visualization Customer Communications Feedback Software User Testing 129

The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 109

User Testing Product Research Product Marketing Testing 109

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The best Product Adoption tools.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Trying to offer a product that pleases everybody carries the risk of not doing a good job for anyone. A Brief Guide to this Article.

Vision 303

Vision User Testing Research Software Product Research 303

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

MAY 1, 2024

Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career. He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts.

Feedback Software 102

Feedback Software Analytic Tools User Testing Customer Feedback 102

Userpilot

MAY 1, 2024

In most SaaS companies, the product management team includes product managers, product marketers , and UX designers. How to create a great product experience for your digital products: Define your user persona and their needs. Develop and implement your digital experience strategy.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

The Product Coalition

SEPTEMBER 10, 2023

But as a product executive, you must take it to the next level — and this time use it with the entire management team. Image by Denis Doukhan from Pixabay In the CPO Bootcamp we talk a lot about product strategy. One of the things I say about it is that strategy starts with the goals. I’ll start with the former.

Leadership 101

Leadership Strategy User Testing Product Strategy 101

The Product Coalition

FEBRUARY 12, 2024

When reviewing a roadmap with the product team, there are six points I always look for. Strategy —  Is there a clear strategy behind the product and the roadmap? Does it reflect market needs? Does it align with how your product will win in the market? Does the roadmap align with the north star?

Technical Review 111

Technical Review User Testing Product Research Customer Feedback 111

Sachin Rekhi

AUGUST 4, 2021

Some mentioned that while they had worked as a PM at startups for several years, they felt they still lacked the skills and tools to reach the next level in their career growth. The course goes well beyond product management foundations to help you identify and execute high leverage work that generates disproportionate product returns.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Userpilot

FEBRUARY 13, 2024

We’ve collected some of the best product management webinars for 2024, so you don’t miss out. TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool. This session tackles the balance between stakeholder demands and customer needs.

Webinar 105

Webinar Data Visualization Analytic Tools Feedback Software 105

bpma ProductHub

APRIL 17, 2017

Their teams are aligned on a strategy that is supported by specific objectives and resources. They start with a strategy and the results they want to achieve. And while strategy and Roadmaps set the direction, they are not enough to deliver results. Product Management teams need to pivot from asking “What do we want to build?”

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

The Product Coalition

JULY 2, 2023

It’s usually not because the button isn’t visible enough, it’s because the next step isn’t logical based on where the customer is in terms of their knowledge or motivation to use the product. It’s About Business, Not About Usage As I wrote in my disambiguation guide for product-led growth , the product is a means to an end.

User Testing 105

User Testing Customer Experience Product Strategy UX 105

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Co ntinuous Product Discovery.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Carrying out the relevant product discovery work and taking into account product ethics. Creating and validating a product strategy including market and user research.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

The Product Coalition

DECEMBER 31, 2023

Here is a simple tool that will help you create clarity and lead to alignment and better decisions. Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. The tool I want to give you today is to force yourself to turn the shades of grey into black and white.

User Testing 100

User Testing Workshop B2B Leadership 100

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? What tools do you have at your disposal? Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

Innovatemap

DECEMBER 20, 2023

From insights keeping us informed on product trends to friendly competition around the Village Table, here’s a list of a few favorites from our team. Lenny Rachitsky Jake Trowbridge, Principal Product Manager Lenny Rachitsky is a goldmine for product management, UX design, product marketing and general business resources.

Research Software 52

Research Software Customer Feedback Entertainment User Testing 52

ProductPlan

AUGUST 10, 2023

Big bets have big payoffs, but there’s a reason it’s called gambling In the venture capital world, the prevailing strategy is to invest in multiple companies knowing that many will fail. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Innovatemap

JULY 21, 2021

With an innovative new tool and a market in need of innovation, Josh was ready to make his product stand out — so he came to Innovatemap. When Boost came to us in fall 2020, its product was used exclusively by Indiana University, where it had been developed and beta tested. Boost’s prospects are bright.

Research Software 52

Research Software Education Data Visualization User Testing 52

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Good Product Manager

JANUARY 29, 2017

Survey: Product Management Tools. What tools and technologies do you use for product management? I’m conducting a survey of b-to-b product managers and what applications they do (and don’t) use. Take the 2017 SiriusDecisions Product Management Tools Survey now ! Applying Agile to Marketing.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Good Product Manager

JANUARY 29, 2017

Survey: Product Management Tools. What tools and technologies do you use for product management? I’m conducting a survey of b-to-b product managers and what applications they do (and don’t) use. Take the 2017 SiriusDecisions Product Management Tools Survey now ! Applying Agile to Marketing.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. Today I will focus more on leadership and strategy. Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. What is Primary Market Research? The outcome? Each method has its benefits.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. The Completed Launch Strategy.

Strategy 56

Strategy Development Product launches Advertising 56

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. designing screens, writing code, running tests).

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Run regular PMF surveys to check if you still have the product-market fit.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

The Product HQ

APRIL 20, 2024

Now, prospective product managers are looking for ways to enter into this niche and meet the demand from potential recruiters. How to Become SaaS Product Manager? This guide shares key advice, tips, and strategies to help you become a SaaS product manager. Conduct your market research and determine the product strategy.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Mixpanel

MAY 3, 2019

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. The new wave of data and marketing tools is based on open API’s rather than a closed ecosystem, which allows the tools in your stack to work together. Piecemeal Integration.

Weak Development Team 53

Weak Development Team Analytic Tools Agile Strategy 53