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How to Build a Conversion Path: Step-by-Step Process

Userpilot

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Her company, Produx Labs, provides product management training. She advises executives around the world regarding product management.

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The Path Beyond CSM

Gainsight

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. Let’s begin with what makes you unique as a customer success professional. Over the past ten years, the role of Customer Success Manager has evolved and changed as much as the field of SaaS has. Core CSM competencies.

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How to Collaborate between Customer Success and Product Teams to Ensure a Successful Product Launch

Gainsight

How involved is your Customer Success team in product launches? Customer Success brings a deep understanding of customers’ needs and pain points. And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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How to Successfully Transition from Consulting to PM

PMLesson's Ace the PM Interview

Otherwise, highlight how you have helped those who are adjacent to PMs: product designers, tech sales, business operations, or product marketing. If you have advised any of these people with tasks like product growth, pricing strategy, or market sizing, be sure to note that on your resume!

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How to Successfully Transition from Consulting to PM

PMLesson's Ace the PM Interview

Otherwise, highlight how you have helped those who are adjacent to PMs: product designers, tech sales, business operations, or product marketing. If you have advised any of these people with tasks like product growth, pricing strategy, or market sizing, be sure to note that on your resume!