article thumbnail

“Build What Matters” Framework for Startups

The Product Coalition

Both product and product strategy should fall in place to make the startup sustainable and help them to grow. The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. Goals: Goals should be S.M.A.R.T.

Framework 148
article thumbnail

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Her company, Produx Labs, provides product management training. She advises executives around the world regarding product management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

If You Don’t Know What a Product Manager Is?—?Don’t Hire Me.

The Product Coalition

As PMs in a IT services company we are involved in the success of your product without ever losing sight that you have the final cut on everything. Still, we have a duty to advise what’s best for the product. I’m not speaking for all Product Managers but here is my list. The rest is politics (and we don’t do that).

article thumbnail

The Path Beyond CSM

Gainsight

While it requires more of a technical background, as a CSM, you come with the perspective of knowing the customer’s needs and goals. With this role, you need deep knowledge of the product , service, or technology that your company offers. You can better advise on valid customer pain points.

article thumbnail

13 Best Product Management Books to Read in 2021 – Product Manager Must-Reads

Userpilot

Length of time it took different product managers to break into the field. Challenges of transitioning from software engineer to product manager. Challenges of transitioning from a non-technical background. You can buy The Making of Product Managers here. Next, let’s take a look at some old hits in product management.

Books 98
article thumbnail

Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

Use it to make better product decisions. Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

article thumbnail

Product Tours In 2021: The Ultimate Guide

Userpilot

We generally advise against linear, top-down product tours. Instead, you should opt for an interactive walkthrough type of product tour. Product tours generally include a welcome screen , a survey to segment users, a checklist , and experience flows for each of the key activation points. A/B test your product tour.