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Scaling a product isnt just about selling moreits about refining product-marketfit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.
How an AI-powered fashion startup achieved product-marketfit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.
Why marketresearch is product managers’ secret ingredient for successful products Watch on YouTube TLDR Marketresearch is a key part of product development and management. Introduction In the world of product management and innovation, marketresearch is like a compass.
The Lean Product Playbook Summary?—?How How to Find Product-MarketFit “Main reason why most of the products fail is due to lack of product-marketfit.” ~Dan Dan Olsen Product-MarketFit is inarguably one of the main factors deciding on product success or failure.
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/marketfit. It’s probably not surprising to hear that there is no silver bullet when it comes to marketfit.
Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.
But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from userfeedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?
In previous episodes, we’ve talked about how customerfeedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. Orinna Weaver – Senior ProductMarketing Manager. Rati Zvirawa – Product Manager.
Customerpainpoints are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ painpoints, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customerpainpoints?
Most startups teams think you can’t set an outcome if you don’t have a product yet, but this isn’t true. Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim don’t have any customers.
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and painpoints. Why should you have a product analytics strategy?
While UX professionals say that user experience is vital to business success, most of them aren’t making the most of UX analysis. Companies simply aren’t getting to the heart of their products’ UX, leaving user journeys littered with friction. High churn rates and dissatisfied customers. Test Usability 2.
If youve recently launched a mobile app and want to increase app users, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Sure, you could blame onboarding or a clunky user interface. In this article, Ill tell you how to: Increase user acquisition with ASO and referral programs.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, painpoints, and user goals that shape successful products. Falling victim to confirmation bias: Assuming solutions fitusers create blind spots.
We then jammed those models into our platform so that customers could access the outputs in many ways.” While these products have been successful on the market, Lisa has learned that “For data science in particular, building the trust of the marketer into the product has to be a top priority. Tweet This.
A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. It’s more about looking for new ways to collect insights from users, uncover underlying assumptions, and explore the opportunity space.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
Because not everyone finds a way out of the loop of reactive product development. In hopes of finding the next big idea, many turn to their most loyal users for feedback and inspiration. And often enough, that feedback leads to useful improvements. Just like in theatre, what is visible is what is easy to pay attention to.
As we evolve toward outcomes, we are asking product teams to deliver performance. It’s not just about shipping features, but about creating value for both our customers and our businesses. As we evolve toward outcomes, it’s not just about shipping features, it’s about creating value for both our customers and our businesses.
Achieving and Scaling Product-MarketFit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-marketfit (PMF).
Customerfeedback can be a goldmine of valuable insights for SaaS companies seeking growth. But how does one actually go about collecting feedback , prioritizing it, and using it to make key product decisions? Meagan Glenn , Senior Program Manager (Success and Product) from Lavender lays it out for us in this interview.
If you’re wondering what different types of customerfeedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.
If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, ProductMarketing etc. Ultimately the accountability lies with the Product Manager.
Imagine launching a product feature that no one uses. The team spent months building it, yet users dont see its value. Because product discovery was skipped … or done poorly. Product discovery process is the foundation of building successful products. Testing Assumptions Before Development 3.
What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important?
What are the right questions to ask your customers to understand user sentiment ? It’s crucial to listen to the voice of the customer and let their feedback guide your company’s growth and sustainability. And to do that, you must ask the right customer satisfaction survey questions.
Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty. What is customer-led growth?
Do you have a process in place to automate customerfeedback collection? If you don’t, you should get started right away to collect the maximum amount of user data and minimize the work hours required to set up feedback collection. Automation is crucial for taking a customer-centric approach to product growth.
How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-marketfit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.
Customerfeedback is like a window into your customers’ minds. It allows you to understand their painpoints, needs, and desires so that you can build better products that satisfy genuine market demands. In-app surveys allow you to collect targeted feedback from active users at scale.
What is customer insight, and why is it essential for SaaS companies? As a product manager, you should collect customer insights to understand how users feel about your products and services. What part of the user journey makes them happy or upset? are examples of active feedback. And much more.
TL;DR Product evaluation surveys are customerresearch tools used to assess how users feel about your product experience at different stages of the customer journey. They help the product manager track changes in user sentiment, help them gather feedback , and understand customer needs.
I’ll describe what product operations does and how it fits within product teams at my company InVision , then share some of my personal learnings over the past three years, including: Why product ops is needed. What product ops is. How it’s become a critical function for scaling effective product teams.
Your app experience makes or breaks user loyalty: the slightest improvement can boost retention and revenue. Frictionpoints, like confusing onboarding or sluggish navigation, can turn new users into churn statistics. Such feedback is crucial for driving higher engagement and retaining users.
Any product manager should know how to quickly put together a comprehensive customerfeedback form: they’re a secret weapon for unlocking deep user insights and gathering quality feedback. TL;DR A customerfeedback form is a way to gather customerfeedback in a structured way.
Customer journey maps, story mapping, impact mapping—there are lots of ways to externalize your thinking. Principle 1: Encourage Teams to Discover Opportunities through Continuous Customer Touch Points. Discovering opportunities through continuous customer touch points is one of the guiding principles of continuous discovery.
The right productmarketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Built for productivity.” ” Now it emphasizes user-centric productivity.
Concept testing is an integral part of designing UX that not only satisfies user needs but delights them. This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect userfeedback to gain actionable insights. Consider using AI for qualitative feedback analysis.
The challenges facing customer support leaders are more complex than ever. They need to be able to balance efficiency with a great customer experience , meet rising customer expectations , and keep team morale high , all while ensuring that they don’t blow through their budget or burn out their team. The results?
Searching for the best software for customerfeedback to truly understand your customer sentiment ? Software for customerfeedback has become essential for SaaS businesses that have customers in their hearts. Qualtrics is great customerfeedback software for collecting, managing, and acting on feedback data.
Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.
Whether good or bad, customerfeedback benefits your business in many ways. Attention to user sentiment transforms your company into a customer-centric business, setting it up for continued success. In this article, you'll learn: What customerfeedback is. What is customerfeedback?
Why should you use customer discovery? How can product managers use it to test assumptions and uncover opportunities? These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year. What is customer discovery?
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