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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

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Getting to S&OP Success

Good Product Manager

Maybe part of the reason so many companies continue to struggle is that we have done a poor job setting reachable goals and celebrating our successes. Clearly communicate the value of S&OP and educate the entire team (especially executives). Lack of a technology roadmap. Lack of cross-functional alignment.

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Leverage

Product Solving

Join hundreds of other entrepreneurs, product managers, and developers in leveling up your product building skills. This isn’t a bad thing, you want everything about your product to be perfect. But perfectionist tendencies can get in the way of enabling your team to flourish. Bad product managers put out fires all day.

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Starting The UX Process: How We Organise Kick-off Workshops

UX Studio

You want to trust the design team, and see how they process and understand your product and company. Get the stakeholders and the design team on the same page. Who: Designer(s) + researcher(s) working on the project. Who : Designer(s) + researcher(s) working on the project. What can you both do? When: T minus 1-2 weeks.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

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10 Years of Balsamiq: What I’ve Learned | Peldi Guilizzoni, Balsamiq | BoS USA 2018

Business of Software Conference

In 2018, Balsamiq celebrated its 10th Birthday – an impressive achievement for any SaaS company. Founder Peldi has attended Business of Software every year since 2010, and has 5 BoS talks to his name. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?