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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Create one customer-facing vision for the portfolio, something that’s strategic to every customer, and then create a tactical business goal for each product that supports the portfolio vision. Sales Training.

B2B 100
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Create one customer-facing vision for the portfolio, something that’s strategic to every customer, and then create a tactical business goal for each product that supports the portfolio vision.

Marketing 130
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How to Survive the Hardest Part of Product Management by Janna Bastow

Mind the Product

Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! Roadmaps are stories. ” A lot of roadmaps are simply incomprehensible.

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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Roadmapping is at the core of product strategy and product management. Output-focused product roadmaps provide a false sense of certainty, all while limiting product work to a few big bets, which may or may not pan out. We broke into pairs and then each pair developed a feature roadmap along a particular area of focus.

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All I know is coding. Can I become a Product Manager?

B2B Product Management

You also develop the roadmap and address the product development as per the roadmap. You identify the target market, the market size, you build out the initial vision of the product. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement.

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Top Customer Success Trends To Watch For In 2020

Gainsight

This is a partial transcript of Nick and Gainsight’s vision of the future of customer success. Sometimes CSPs [Customer Success Professionals] didn’t have this cause they hadn’t gone through sales training, they didn’t understand all the basics that maybe a salesperson might. Nick Mehta.