Why Netflix didn’t follow the regular Gold, Silver styled subscription plan names from the beginning
NextBigWhat
APRIL 5, 2021
And you have to spend ad money/attention educating consumer on what the name of the plans mean. Barry Enderwick Former marketing Netflix 2001 – 2012 ( Via ). After all, if you name something you take up precious seconds during the sign up flow where the consumer evaluates the names themselves, then evaluates the offer.
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