article thumbnail

5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

article thumbnail

Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. This was one of the defining moments that inspired the creation of HubSpot back in 2006. What do these brands have in common?

Inbound 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Product Design?

The Product Coalition

Desirable : Branding and storytelling will play a big part here, but it’s also about the overall quality of your product. In 2006, Zune’s ability to wirelessly send a song from one device to another was way ahead of its time. Generally, a Product Manager owns more of the product vision.

article thumbnail

Find the Best UX Agency London Based Companies Work With

UX Studio: Product Management

The packages include short one-week sprints for defining visions and validating them with quick prototyping and longer packages for research services, branding, or design maturity audits. Founded in 2006, Plug & Play is a UX agency based in London and Surrey. Plug & Play .

article thumbnail

The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

She studied Computer Science at Stanford and joined the company in its early stages, way back in 2006. You can also take a look at his Eugene’s Twitter profile if you want a shorter, up-to-date window into his vision of the current product scene. Ha leads the firm’s marketing, branding & network building efforts.

article thumbnail

Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

We’re best known for our product Basecamp which is a project management and collaboration tool We just launched a new thing called Hey recently which is a brand new email service. So David and I set the direction, and the strategy and the vision and sort of where we’re headed. Yeah, in 2006. And that was exciting.

article thumbnail

Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

We were working out of a coffee shop at the time, witnessing a barista grow an entire global brand, one relationship at a time, to a ludicrous degree. In fact, I think we hired some branding agency at one point for like 50k to do this deep, messy bit of research, which concluded, “We think your new mission… Are you ready?