Remove 2006 Remove Inbound Remove User Testing
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Inbound Marketing is actually just a myth…

The Product Coalition

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Their article then continues with: - “With your customer’s interests”?—?Inbound

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Speak the customer’s language.

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10 Excellent Open Source Bug Tracking Tools, by Usersnap

Usersnap

That, combined with understanding user and customer feedback , has made devs more important than ever within a business. Test Reports and Analytics. Tracking test patterns and gathering insights for future QA initiatives is key during QA testing and bug tracking. And that’s incredible. Retrieval and storage.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

Here are a few quick takeaways: Focus on your customers. Don’t just listen to what they say – watch what they do, understand their world and their challenges, and consider how your product integrates and fits in with everything else happening in their lives. Make it easy for customers to talk to you, and vice versa.