Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. It helps you raise brand awareness with potential customers, generate leads, improve SEO and build customer love. It helps you stand apart from competitors, boosting your brand awareness.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userpilot

NOVEMBER 17, 2021

In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. For instance, since 2004, Saravana had been writing about the Microsoft BizTalk technology on his blog. The blog helped Saravana to connect with a niche audience interested in enterprise cloud technology. A few things helped here.

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. Adam: A lot of our listeners are going to know you best through your writing; isn’t that how Marc originally found you back in 2007? Andrew: That’s right.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224