Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada
Intercom, Inc.
APRIL 18, 2019
In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. Prospective customers have to be educated. There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. Investors might not get it.
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