Andrew Chen
FEBRUARY 26, 2024
This is advice I’ve been giving to people for years, and it’s shaped by my own experience — after all, I moved to the Bay Area in 2007 and it completely changed my life. I met tons of incredible people, some of whom went on to create major products and found unicorn companies. And Burning Man people.
PMLesson's Ace the PM Interview
APRIL 25, 2022
Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.
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Centercode
JUNE 24, 2020
Everyone’s under a lot of stress — and unsurprisingly, the companies producing new products are experiencing parallel challenges to the customers they’re serving. The full economic toll of COVID-19 in the foreseeable future is a magnet for uncertainty around new product launches and releases.
Product Innovation Educators
NOVEMBER 2, 2020
Discover the smorgasbord of tools for product managers and innovators. In 2007 I sat in a small conference room with 12 other people. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Market Research.
The Product Coalition
JUNE 9, 2021
Balance the need for flexibility in your market strategy against the average size of projects. Participants: Senior Leadership (required), Product Manager (required), Product Owner (optional) Guiding Question: What is the purpose of this platform and how does it support company goals? Amazon had never built a product like this.
Sachin Rekhi
SEPTEMBER 2, 2013
Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve.
The Basics of Product Management
JULY 21, 2020
However, it is important to note that the market for these products is still unproven. The right product strategy is necessary to make the smart glass product a success. It is all a question about timing and finding the right product market fit. Yes, smart glasses have been launched before.
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