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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

is a leading enterprise organization powering top companies worldwide, including the BBC, Novartis, and Pfizer. is the umbrella organization for 5 successful enterprise products: BizTalk360, Document 360, Severless360, Atomic Scope, and Cerebrata, which the business acquired in 2019. 2,000+ customers. 5 products. Presently, Kovai.co

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The Three True-North Metrics that Your Product and Business Need

The Product Coalition

It’s far easier to acquire and retain customers with high value products, you can charge more for them, and you’ll likely need to spend less on promotion (Google famously ran its first TV ad for Google Search in 2010, 12 years after the product was launched). Smart companies understand this and optimize for value-to-customer?—?they

KPI 94
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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

When I think about growth and Dropbox, Drew Houston’s classic talk from the 2010 Startup Lessons Learned Conference immediately comes to mind. They did an amazing job bringing that all the way up to hundreds of millions of users and then their products for the enterprise, like Paper, are all extensions of that core idea.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Bill Janeway: The Rise & Fall Of Enterprise Software. Rita Gunter McGrath & Mike Sikorsky: Alarming The Enterprise – Software-Driven Inflection Points. Rand Fishkin: Helping Customers Find You Online – The Ever Changing World of Inbound Marketing. Talks from BoS USA 2010. Talks from BoS EU 2014.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. The state of tooling in 2010 or 2011 was that there was no Stripe, there was no subscription management and the idea of a SaaS economy was just nonsense. At the time, we were all based in Dublin.