2010 Enterprise Inbound Marketing 
Userpilot
APRIL 8, 2022
Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.
Userpilot
NOVEMBER 17, 2021
is a leading enterprise organization powering top companies worldwide, including the BBC, Novartis, and Pfizer. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. In 2010, he decided to build a product to solve these issues. 2,000+ customers. 5 products.
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The Product Coalition
JULY 1, 2019
At its heart, the core mission of every org is to deliver value, ideally to a big market, and to capture value back. The more value you capture the more money, data and other resources you have to invest in delivering yet more value to the market. sales, marketing, business dev, finance etc. There’s another reason to track both.
Business of Software Conference
JULY 26, 2016
Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Rahul Vohra: The Product-Market Fit Engine. Bill Janeway: The Rise & Fall Of Enterprise Software. Talks from BoS EU 2014.
Gainsight
FEBRUARY 2, 2024
A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. Unfortunately, webinars are also too often used as marketing tools. ” This is often a huge issue.
Intercom, Inc.
OCTOBER 29, 2020
And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years. billion, and we grew the company from about a $5 billion market cap, which is not a small company, to over $50 billion in market cap. So huge, huge growth during that time.
Intercom, Inc.
MAY 10, 2018
When I think about growth and Dropbox, Drew Houston’s classic talk from the 2010 Startup Lessons Learned Conference immediately comes to mind. They did an amazing job bringing that all the way up to hundreds of millions of users and then their products for the enterprise, like Paper, are all extensions of that core idea.
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