Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

JANUARY 28, 2020

In fact, with Intercom acting as the central solution for customer communications, GetAccept has been able to grow revenue by 450% in the last year alone, serving more than 25,000 users in over 2,000 different enterprise companies worldwide. A centralized solution. For us, that solution is Intercom. Personalized support at every stage.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Research Software 94

Research Software Strategy Customer Experience User Testing 94

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth. Yet, the biggest Product-Led Growth success stories, such as Slack and Zoom, build a robust online presence and significant sales and marketing teams to keep their momentum going.

Customer Experience 138

Customer Experience Customer Feedback User Testing User Friction 138

Intercom, Inc.

NOVEMBER 14, 2018

For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria. Take your inbound and outbound opportunities, for example.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both. Read more ?. So how do you stand out?

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

NOVEMBER 17, 2021

is a leading enterprise organization powering top companies worldwide, including the BBC, Novartis, and Pfizer. By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge.

Customer Experience 97

Customer Experience User Friction Enterprise Document 97

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Business of Software Conference

NOVEMBER 16, 2023

Steli Efti , co-founder of Close , one of the most widely-used SaaS CRM tools on the market, shared his views on how software companies – even ones with particularly lean teams (Close.io They think they need to have massive marketing budgets and to cut out human exchanges with customers so they can expand more rapidly.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Intercom, Inc.

NOVEMBER 20, 2018

Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part five I covered Model Market Fit - your model influences the target market and vice versa. Marketo Their market is the enterprise.

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

ProductPlan

MARCH 17, 2020

The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Market research.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Intercom, Inc.

NOVEMBER 30, 2021

It also integrates with other tools in your business’s tech stack so you can work seamlessly with other customer-facing teams – like marketing, sales, and product – to help, delight, and retain customers all from one inbox. Work for an enterprise or fast-growing company? Strategy first, technology second. CRM: Salesforce.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

JUNE 29, 2023

Zapier, RollWorks ABM, Eventbrite, GoToWebinar, and Calendly are the top integrations for sales and marketing teams. Some use case examples are: Define Enterprise free trial accounts automatically in Userpilot. Define audience segments for new leads who come from a particular marketing campaign. out of 5 in G2. out of 5 in G2.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

Userpilot

FEBRUARY 4, 2022

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. SaaS sales compensation tends to be higher when targeting enterprise customers since it takes longer to close deals and each contract brings in more annual recurring revenue ARR for the company. The enterprise model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

JULY 29, 2021

But looking at BrowserStack, looking at the product they had, the market, the growth rate, the customers they already had in Europe… And they were looking for somebody to scale out their enterprise business across Europe. We have business development doing inbound and outbound. We have SMB mid-market enterprise.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Revulytics

FEBRUARY 12, 2019

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. Maybe at some of the world’s largest enterprises, but what about the many of you who work at “ slightly smaller ” companies and startups? The same data can help in tracking profitability.

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

ProductPlan

SEPTEMBER 28, 2022

Build your product with go-to-market in mind. It’s important to note that product-led companies still have sales and marketing teams but with different focuses. The marketing team, meanwhile, changes its approach to inbound marketing to be educational. Better cost structure. Product-Led vs revenue led.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Gainsight

JANUARY 8, 2019

DX3 is Canada’s largest conference for marketers that showcases best practices and insights on all things digital marketing. Some of the topics they tackled in 2018 included AI and machine learning, SaaS and enterprise apps, Internet of Things, and cloud-native solutions. INBOUND | September 3-6, Boston, MA.

Events 45

Events Inbound Data Visualization B2B 45

ProductPlan

APRIL 27, 2021

I was on the team conducting market validation and I led the early customer discovery interviews. In our early market validation, we discovered that product managers wanted to try the product on their own before buying. Educational focus with inbound marketing. The product was acquired by Citrix, and later by LogMeIn.

Customer Experience 53

Customer Experience Product Research Inbound Customer Feedback 53

Userpilot

DECEMBER 15, 2021

Beyond improving efficiency, integrations can unlock additional value in your product through account expansion and co-marketing campaigns. Building partnerships and co-marketing campaigns with complementary products through integrations can unlock new audiences. for marketing automation: Pardot vs. Marketo. Co-marketing.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. We also paid a lot of attention to market signals, and we went very bull-ish with no discount policy. Tackling marketing.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Userpilot

JULY 2, 2022

The industry average for trial conversions is 25% but aim for a higher conversion rate, especially if you’ve been in the market for a while. You may want to give a longer time frame if your product takes more time to set up, or you’re running an enterprise SaaS that needs management buy-in.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

The Product Coalition

JULY 1, 2019

At its heart, the core mission of every org is to deliver value, ideally to a big market, and to capture value back. The more value you capture the more money, data and other resources you have to invest in delivering yet more value to the market. sales, marketing, business dev, finance etc. There’s another reason to track both.

KPI 100

KPI Data Visualization Workshop Analytic Tools 100

Intercom, Inc.

JUNE 21, 2018

I learned a ton from growing this business: about sales, about marketing, about how to run a company, and it’s been a lot of fun. For us, it was important to completely saturate the market. Is it transitioning from inbound to outbound sales? Get people in the top of the funnel and then you can nurture them down.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing. Here they use mostly Content Marketing and Inside Sales.

User Testing 65

User Testing Outbound B2B Inbound 65

The Product Coalition

JULY 3, 2018

Most of them are pretty good to handle inbound support tickets, but when it comes to providing support materials to our users and avoid those costly support tickets, they didn’t do the job. How is Support Hero different from what already exists in the market? A lot of time, a lot of tools, a lot of money.

Analytic Tools 60

Analytic Tools Feedback Software Education Embedded Analytics 60

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They provide custom web design services that help clients achieve their brand and digital marketing objectives. UX studio is a web designing company founded by Dávid Pásztor in 2013.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They provide custom web design services that help clients achieve their brand and digital marketing objectives. UX studio is a web designing company founded by Dávid Pásztor in 2013.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Userpilot

SEPTEMBER 5, 2022

Cross-functional communication with sales, marketing, operations, and product team members. This program is designed for more enterprise companies trying to get personalized training while enhancing their customer success systems. Hubspot Academy Inbound Service Fundamentals. Customer journey map & success milestones.

User Testing 97

User Testing Customer Experience Customer Feedback Certifications 97

Indicative

MAY 25, 2018

Zeyead Gharib, CEO of Harvest Direct Enterprises is taking it a step further. Like the bat signal, marketing needs to resonate with the person it’s meant to reach. When content resonates with a prospect, it’s what Giannattasio calls, “disruptive inbound.” And crypto can solve that, which is really cool.”.

Research Software 53

Research Software Banking Certifications Customer Experience 53

Intercom, Inc.

FEBRUARY 5, 2019

You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Mechanics meetups?

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

JUNE 6, 2019

I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. You’re currently head of marketing at MadKudu. These are great companies with high inbound volumes.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Post-purchase, you will want to incentivize reviews, as review sites play a key part in purchase decision making as markets mature.

Strategy 195

Strategy Customer Experience Inbound User Testing 195