2010 Enterprise Inbound Strategy 
Userpilot
APRIL 8, 2022
Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.
Userpilot
NOVEMBER 17, 2021
is a leading enterprise organization powering top companies worldwide, including the BBC, Novartis, and Pfizer. is the umbrella organization for 5 successful enterprise products: BizTalk360, Document 360, Severless360, Atomic Scope, and Cerebrata, which the business acquired in 2019. 2,000+ customers. 5 products. Presently, Kovai.co
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The Product Coalition
JULY 1, 2019
creating strategies and business models, setting goals, prioritizing idea, execution and validation using GIST. HubSpot, a maker of inbound marketing and sales cloud tools, measures the number of active teams they serve, as the tools is of highest value for teams. Upcoming Workshops Lean Product management ?—?Barcelona?—?July
Gainsight
FEBRUARY 2, 2024
Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.
Intercom, Inc.
MAY 10, 2018
First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. When I think about growth and Dropbox, Drew Houston’s classic talk from the 2010 Startup Lessons Learned Conference immediately comes to mind. That seems to be when they changed their strategy.
Business of Software Conference
JULY 26, 2016
Bill Janeway: The Rise & Fall Of Enterprise Software. Rita Gunter McGrath & Mike Sikorsky: Alarming The Enterprise – Software-Driven Inflection Points. Des Traynor: Product Strategy is About Saying “No” Revisited. Dharmesh Shah: Strategies for Building Great Companies. Talks from BoS USA 2010.
Intercom, Inc.
OCTOBER 29, 2020
In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Short on time? Here are a few quick takeaways: Focus on your customers.
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