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The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” And while strategy and Roadmaps set the direction, they are not enough to deliver results.

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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165
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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 165
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Don’t Miss These Amazing Speakers at #mtpcon Singapore

Mind the Product

He works as a coach, consultant, and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management, and human-centred design. He is a published O’Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017). Product Leadership.

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Product Discovery Anti-Patterns Leading to Failure

The Product Coalition

You can sign up here for the ‘Food for Agile Thought’ newsletter and join 30,000-plus other subscribers. Hands-on Agile #30: Making Your Scrum Work?—?The The wave of agile transition projects, particularly in large, established organizations over recent years, has provided those frameworks with a tremendous tailwind.

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How To Build And Structure A SaaS Product Marketing Team

Userpilot

Use roadmaps to relay goals to the entire company, then monitor KPIs to see if those objectives are being achieved. This diversified approach is necessary for startups and even advantageous in some situations since it keeps the team agile. Having a roadmap is the clearest way to relay objectives across multiple teams.

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What Makes Amazon’s Product Strategy So Sticky?

ProductPlan

Louis Columbus, a contributor at Forbes, notes that “Amazon’s patent portfolio is dominated by Cloud Computing, with the majority of the patents contributing to AWS’ current and future services roadmap. For initiatives where we required work from other teams, we used our twice-a-year product plans to try and get on their respective roadmaps.