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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The four actions open up new value-cost frontiers by helping companies disentangle the trade-off between differentiation and low cost. Competitors struggle to replicate differentiated value propositions without high costs.

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Turning a sales objection into a unique differentiator. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator. Just look at the world of marketing: there are now more than 7,000 tools , up from a mere 150 in 2011. Yvonne swiftly flipped this story on its head.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The four actions open up new value-cost frontiers by helping companies disentangle the trade-off between differentiation and low cost. Competitors struggle to replicate differentiated value propositions without high costs.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

The state of tooling in 2010 or 2011 was that there was no Stripe, there was no subscription management and the idea of a SaaS economy was just nonsense. The way you talked to your customers was by exporting your PayPal dashboard because everyone used PayPal for subscription back then.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

And I’d like to talk you through some of the trends we’ve observed since 2011 and some of the beliefs that underpin what we build in Intercom. We built the first Business Messenger in 2011 because we saw so many new requirements emerge. So tell us about how you’ve differentiated there. into B2B software.