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Startup marketing: strategies for year one

Intercom, Inc.

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing.

Startups 201
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What we learned moving sales and product upmarket together

Intercom, Inc.

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. We were laser-focused on helping everyone buy Intercom and nailing the fundamentals of SaaS sales.

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Lawrence of Arabia, the Original Agile Disruptor, Had Sore Feet

The Product Coalition

… And what that means for startups and innovators today [We were] just sentient puppets on God’s stage: indeed, our taskmaster was merciless, merciless, so long as our bruised feet could stagger forward on the road … so very brief and sore was life with us. Startups, though, are vaporous?—?they Lawrence (i.e.

Agile 61
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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Listen to the full episode or check out Yvonne’s key takeaways below.

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Product Management- A Complete Definition

The Product Coalition

The few widely-available definitions This is the closest thing to a widely accepted definition of a Product Manager This Venn diagram from Martin Eriksson’s 2011 blog post is one of the most frequently cited definitions on any piece which explores the nature of the Product Management role. and has to work with what has been ‘given’.

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To reinvent healthcare, Cambia first reinvented itself: How they built a culture of innovation

DISQO

Look no further than Portland-based Cambia Health Solutions, unsung heroes in a healthcare industry not particularly known for its groundbreaking ideas. Cambia is also the company behind Basefit , a startup designed to improve the health of military personnel and soldiers. Behind their enviable success, there’s empathy at play.

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To reinvent healthcare, Cambia first reinvented itself: How they built a culture of innovation

DISQO

Look no further than Portland-based Cambia Health Solutions, unsung heroes in a healthcare industry not particularly known for its groundbreaking ideas. Cambia is also the company behind Basefit , a startup designed to improve the health of military personnel and soldiers. Behind their enviable success, there’s empathy at play.